As I discussed in my previous post, SEO - or search engine optimization - is often based around what the “other Big 3″ are doing: Google, Yahoo and MSN. Combined, the Internet’s Big 3 hold nearly 95% of the search engine market share. If you toss in Microsoft’s Live Search and AOL, you’ve pretty much got the whole kit n’ kaboodle. Google enjoys the largest piece of the pie, gobbling up 81.39%.
This means that when Google makes a change, we as marketers must stand up and take notice. Google, Yahoo and MSN will frequently change their algorithms that dictate how the internet and websites are crawled. If your business is to help others receive good rankings in a search engine query (and ours is!), you must constantly adapt or you’ll be left behind.
At USA SEO Pros, our developers are currently working on a brand new system, code-named Septuro. In speaking with the lead developer (Steve Phillips), he tells me when the system goes live, it will make our entire client database able to update regularly as the Big 3 adjust their systems. Relying heavily on AJAX, PHP, MySQL, SOAP, XSL and jQuery, Septuro will help USA SEO Pros convert every single site into a standardized format, making quick adjusts a cinch. Because we have been around for over 6 years, we have repeatedly tweaked our SEO process, leaving us with numerous versions of database systems. Septuro will replace all of that.
Steve: “Our main objective with Septuro is to drastically reduce the amount of work needed to update our sites when Google makes a change. Right now, we have sites that are built on different platforms, and while they all still function properly, it eats up a lot of man hours to go back and change each different platform when the search engines tweak their algorithm. Once Septuro goes live, we’ll be able to change our entire system database in just one place without going through varying platforms.”
There is a new book out by Jeff Jarvis called What Would Google Do? In it Jarvis writes about the profound effect Google has had on advertising agencies. Largely, Google has made it easier/more effective/more efficient for advertisers and marketers to reach directly to consumers and cater to them, versus the client. Google’s power is showing in media and advertising, and it’s showing in SEO too. When Septuro rolls out, we’ll be prepared for whatever direction Google decides to go.
By: Zack S.
