Posts Tagged ‘USA SEO Pros’

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The Power of the Press Release for Search Engine Optimization

Monday, May 4th, 2009

In the days of old, press releases were written by powerful PR professionals in high-rise offices and then submitted directly to journalists for major newspapers. The goal was (and still is) for a major news source like the New York Times to pick up the story and print it for their millions of readers.

The internet has changed the press release landscape, though many of the same rules still apply. Press releases should still be written in proper AP style, with correct grammar and punctuation. The casual writing style of most blogs should be avoided, since many news sources quickly dismiss unprofessional press releases. What has changed is that press releases are no longer limited to the realm of big business PR…virtually anyone can do it! That being said, you must play by the rules if you want to be successful.

Each press release should have value to it. Everyone wants the opportunity to tout themselves or their company, but simply promoting for promotion’s sake isn’t effective. Online press release distributors are much more relaxed with these rules (some are stricter), so you may be able to get away with more than the Times would publish. Nevertheless, it’s important to stick with newsworthy events. Think: product launches, new hires, new services, company-sponsored events, annual reports etc.

A well written press release may not land on page 1 of the New York Times, but page 1 of Google and Yahoo can be just as exciting and lucrative.

When writing a press release, keep in mind some simple search engine optimization tactics. Use an eye-catching headline that includes one of the key words you’d like to be found for. For this blog post, I wanted “press release” and “search engine optimization” included.

An effective press release can vary a bit in length, but you should aim for 3-5 paragraphs, and most certainly fewer than 500 words. Write in clear, concise language, and be sure to include your company name and the industry you work in. If you’re releasing a new product or service, include details like when the product/service will be available and the locations they can be found.

“(Company) is pleased to announce the release of its latest (product). Available in most major electronic stores on May 15, the new (product) is expected to improve (whatever it does).”

Always, always include a company profile at the end of the press release. In it you should describe the company, how long it has been around, the business it operates, location(s) or base of operations, etc. Also include a way for readers to contact you, like a phone number or email address. Some people choose to include their Web address here too.

Once you’ve written your press release, you’re going to want to go back over it with a fine tooth comb. Cut out excess words and fluff sentences. The idea is that a news source will contact you and ask questions for more information. I’ve heard that some writers will cut out 40-50% of their writing when they edit their press releases! If you include a bunch of sales text and self-promoting sentences, your writing will be dismissed very quickly.

Next you’ll need to submit your press release to a variety of news sources and distribution sites. It doesn’t hurt to submit your story to your local newspapers and TV stations – especially if your announcement is locally focused. I also recommend a number of free online press release sites including 24-7 PressRelease, 1888PressRelease, PR.com, and many more. Premium pay-sites include Prweb.com.

When USA SEO Pros submits a press release, we usually do so to nearly 40 distribution centers. This improves the likelihood of publication (not every site will publish every press release) and will increase the sheer volume of sites that will have your information about your company!

Search engines love press releases from reputable sites because they recognize the fresh, dynamic content. Stale is the last thing you want for SEO, and a press release is a great way to remind the world that your company exists and that you’re doing some exciting things.

USASEOPros offers press release writing and distribution services to our clients and many have taken advantage of it. We take the time to research your company and your industry, and then we craft a concise, well written press release that will dramatically improve your search engine ranking position!

Any amount of quality, professional content that provides relevant information to the reader will always perform well for SEO. A press release is a fantastic way to get started! If you have any questions or would like more information about press release distribution, submit your inquiries to press@usaseopros.com.

By: Zack S.

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Search Engine Traffic Can Help with Good Morning America Suggestion

Friday, May 1st, 2009

On this beautiful May 1, 2009 – one that is seeing protests around the globe about the on-going financial crisis - ABC News had a financial expert on their Good Morning America Show to discuss several ways we can all put a little more jingle in our pockets.

Now none of these are going to let you retire early…but they may help ease the pain of this current economic downturn.

Melody Hobson, the chair of the board of trustees at Ariel Investments suggests affiliate links on your personal website as a way to earn a little income on the side. She said that rather than becoming a human billboard, a great idea is to turn parts of our Web sites into a billboard. Businesses can profit from this as well!

She cautions against using too many affiliate links, but her example of Amazon Books estimates an individual can earn between $50 and $160 per package.

So what’s the catch? Well the catch is having the Web traffic to your site to actually convert affiliate sales. Just having your family and friends, or a small number of customers visit your site without clicking through and buying a book won’t bring in the cash. For that you’re going to need exposure, but where to get it?

Well one way you can get great online exposure is from a little SEO, or search engine optimization.

What that means is improving how your website appears in a search engine result for a given search term.

Your website and business can be about anything – parenting, knitting, exotic golf courses! But if you spend a little time working on improving how a search engine indexes your Web site, you can see a real growth in online traffic and potentially some incredible financial results from affiliate links!

USA SEO Pros is a full-service SEO company and if you’re interested in learning more about SEO or our services, please visit usaseopros.com. Whether you’re a business or just someone looking to pad your pockets a bit, we can help. You can also find us on Twitter: @realusaseopros

By: Zack S.

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Having a Website without SEO is Like…

Tuesday, April 28th, 2009

…owning a brand new car but not having any tires. It might look great, but you aren’t going to go anywhere.

Search engine optimization leapt out of obscurity several years ago and it has raced to the forefront on the online marketing industry. Acronyms like PPC, PPA, and SEO are tossed around like rice at a wedding, but what does it all mean to the average business owner and their website?

Well what good is having a Web site if no one is seeing it? Just putting your business name on a Web site is no longer good enough to generate the kind of traffic you need to be successful.

You need to focus some attention on various online advertising methods, and this means acronyms: SEO, PPA and PPC.

In case you aren’t already aware of what they stand for, those are “search engine optimization”, “pay per action” and “pay per click”. Each represents a different approach to online marketing, although PPA and PPC are quite similar.

Any great marketing campaign should include a number of facets, and I’m certainly not discrediting PPA and PPC. You can run into problems with any type of advertising though, as you can read about cases of PPC fraud here if you’d like.

With that said, I turn my attention to SEO. Why? Well USA SEO Pros is a professional search engine optimization company, based in Las Vegas. I use SEO techniques on almost a daily basis, from my own personal blog at home to my personal Facebook and Twitter accounts. It’s remarkable how some choice key words and geographical targeting can boost my Twitter followers! Don’t believe me? Check out my Gmail trash. I’ve blurred out my information since it is my personal email, but every time I make an SEO post, I get another 5 or so followers…

So business owners, how can you make this work for you? Well, you can make a concerted effort to learn everything there is to know about search engine optimization. It takes a fair amount of time, and because the rules are constantly changing, it means you really have to keep up on it.

You can also opt to have your “web guy” do it. But I think you’ll quickly find that’s not the best result. Collyn Floyd has some choice words for that on the blog post titled 9 Common SEO Myths.

That leaves hiring a professional SEO company. Any form of advertising should be viewed as an investment in your business. Just imagine what a huge increase in traffic to your site can yield…more visitors…more sales!

Proper search engine optimization goes far beyond just a keyword or two on your site. You need to provide your visitors with quality content that engages the reader. Ideally you should maintain a blog and keep rotating content through your site throughout the year. Static sites are a thing of the past. Google, Yahoo and MSN respond much more favorably to Web sites that offer visitors a forum to discuss topics or a blog to respond to.

Research should be done into the right key words to be used on a site. For every industry, certain key words rank differently on various search engines. Some key words are exceedingly difficult to rank well due to the sheer number of sites that use it. Go to Google.com and type in “free money”. Last I checked there were 189 million sites listed.

The point is that you shouldn’t approach online marketing with a half-hearted effort. Consider how you would like your business to succeed and the web traffic you’ll need to get there. You wouldn’t try to drive without wheels on your car. Please don’t try to run a website without giving consideration to solid SEO techniques!

By: Zack S.

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A No-Wait SEO Opportunity!

Wednesday, April 22nd, 2009

At our Las Vegas SEO office, we work with clients who are looking to get on the first page of search engine results naturally. When it comes to online marketing, you have plenty of options, including SEO opportunities, pay per click, pay per action, and “old-fashioned” banner space.

But like many things in life, these various types of advertising techniques are not equal. Each has its own strengths and weaknesses, and today I want to share a bit about an opportunity that we have available.

At USASEOPros we work with our clients generally for a six month SEO contract period. This means we do industry research, generate business specific keywords, write the content, build a website, submit the site and provide regular maintenance to the site for six months.

The goal is always to get our clients’ website a large amount of exposure and traffic by appearing on the first page of sites like Google, Yahoo and MSN Live. We have become quite efficient with our SEO practices and consequently we have “leftover” first page placements after a six month campaign is over.

A lot of our clients choose to renew their contracts, but some do not – whether it’s due to finances or other personal choices. Because we worked hard to achieve those first page placements, we are now offering new clients the opportunity to get on the first page of Google, Yahoo and MSN Live today! Here’s an example of an available first page Google placement.

By offering already-ranking keywords to businesses within the same industry, we can drastically cut down the wait time for your search engine optimization to kick in. Whereas it can sometimes take up to a month for the search engines to recognize and index a site – we’ve already accomplished that with these key phrases!

SEO Opportunity

I just received the latest numbers of available first page placements for the USA SEO Pros licensing program, and we’ve topped 2.5 million available placements!

This doesn’t mean we have 2.5 million keywords that are ranking that high – rather we aim to have our key words rank on the first page for every major search engine! For example, the key phrase “marriage agency in southern California” currently has 11 first page placements that are available! Here’s a shot of our first page placement on this keyword.

Of course we aren’t limited to just wedding companies. If you visit our licensing demonstration page at USASEOPros.com, you can see if we have SEO key words available in your industry.

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USA SEO Pros Reaches 4 Million Placements

Monday, April 20th, 2009

Las Vegas, NV, April 20, 2009 – Internet advertising firm USA SEO Pros set a new record today as it leapt past the 4 million first page placements mark and grew client placements at over 20 percent.

The online marketing and ad company, based in Las Vegas, works in the field of search engine optimization – an industry dominated by first page placement statistics. Today USASEOPros beat its own expectation by growing its overall placements by 10 percent while improving client first page placements 20 percent and breaking the 4 million mark. The total now stands at over 4.3 million top spots.

“I’m simply ecstatic with the results we’ve been able to achieve for our clients lately,” said Steve Howe, the operations manager for USA SEO Pros. “Google had made an algorithm change, and yet in the past 4 weeks we have grown the first page placements for our clients by 20 percent.”

Search engine sites like Google and Yahoo rely on complex mathematical formulas for indexing and ranking individual sites. When the formulas change, search engine optimization companies must change their own processes.

“Our development team has been working hard on our new SEO project called Septuro,” Howe said. “The system will allow us to keep pace with the search engines even better and should really benefit our clients. The race to 5 million has begun.”

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USA SEO Pros is a search engine optimization company and has been in business for over 6 years. With thousands of satisfied clients and team of highly skilled professionals, USA SEO Pros has continued to grow and expand its business. Based in Las Vegas, Nevada, the company has built itself into a leader in the online advertising and marketing field. USASEOPros.com currently holds over 4 million placements for its clients and uses its knowledge and expertise to continue to grow that number.

By: Zack S.

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Sale Offer for USA SEO Pros’ Twitter Followers

Wednesday, April 15th, 2009

Las Vegas, NV, April 15, 2009 – Internet advertising company USA SEO Pros is announcing a sale on its services to the company’s followers on the social networking site Twitter.

Starting early next week, followers of the account realusaseopros on Twitter will be able to take advantage of a 5 percent discount on search engine optimization services. The discount code will only been mentioned on the social networking site, so interested businesses will want to keep their eyes peeled for the tweets that will begin next week.

The sale will go live the morning of April 20, 2009, around 9:00 am PST. Businesses wanting to take advantage of the sale should call 1-866-743-8960 and mention the discount code given on Twitter for a 5 percent discount. To find the code, simply follow the user realusaseopros on Twitter.

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USA SEO Pros is a search engine optimization company and has been in business for over 6 years. With thousands of satisfied clients and team of highly skilled professionals, USA SEO Pros has continued to grow and expand its business. Based in Las Vegas, Nevada, the company has built itself into a leader in the online advertising and marketing field. USASEOPros.com currently holds nearly 4 million placements for its clients and uses its knowledge and expertise to continue to grow that number.

By: Zack S.

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Search Engine Optimization and You

Monday, April 13th, 2009

The internet has grown to become a significant force in the global economy, and if you want to be successful through internet commerce, you need to be proactive and forward-thinking in your marketing techniques.

“Easier said than done,” you say - but you might be surprised.

Here at USA SEO Pros, we specialize in a powerful form of internet advertising called search engine optimization. We utilize our skills and knowledge to help businesses just like yours achieve ideal placement on the search engines.

Online marketing is so much more than simply putting a website up. After all, what’s the point in having the site if no one is seeing it? Through search engine placement, we can help you attract the visitors you need to truly become successful online.

Our SEO consultants and experienced web developers work diligently to keep up with the fast-paced world of search engine optimization. Sites like Google and Yahoo frequently update how they track and rank individual web pages, and a company like USA SEO Pros can help you stay on top of the online business leader board!

We have been counseling business owners for over six years and have achieved some incredible milestones in the search engine optimization business. We’ve worked with thousands of clients and carved out millions of first page placements on sites like Google, Yahoo and MSN. We pride ourselves on being one of the absolute best search engine optimization and internet marketing companies out there!

Our repertoire of package options ranges from our 5 keyword Nickel plan to our VIP submission and 100 keyword Diamond package. You pick the plan, and we’ll get to work putting your business website at the top!

All of our packages include:

• Full company and industry consulting and research
• Business-specific keyword research and generation
o Geo-targeting tailored to fit the area you want to market to
• Professional content writing
• Site hosting
• Website validation with W3C standards
• Submission to every major search engine, yellow pages, and hundreds of smaller search engines
• Re-optimization (as needed)
• Each marketing campaign runs for 6 months, with the option for a discounted extension.

We offer a full suite of optional services as well, which includes:

• Press release writing
• Blogging
• Conversion consultancy
• Unique web page creation
o Splash page, Content Management System (CMS)
• Conversion Consultancy

By: Zack S.

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Using SEO and Social Media to Gain Authentic Exposure

Thursday, April 9th, 2009

Working in the SEO and marketing industry has exposed me to all sorts of social media, and today I incorporate Twitter, Facebook, LinkedIn, YouTube and Myspace into my daily routine. As a result, I come across plenty of news articles, blog posts, pod casts and various other social media flotsam throughout the day. Today I found a blog post from Fred Wilson, a venture capitalist who works with companies that are addressing new marketing platforms.

In his blog, Fred talks about the social media platform and his remarkable experience with @kogibbq on Twitter. Briefly, Kogi BBQ is two taco trucks that drive around Los Angeles and tweet their location throughout the day. They have become remarkably success, and have attracted a large following on Twitter as well as throughout LA. Wilson says this type of media exposure is of the “earned” variety, a phrase he picked up from Jerry Solomon – the executive producer of Epoch media and Wilson’s brother in law.

Solomon compares the brand/consumer relationship to that of a man and a mistress. After a while, the jewelry and other gifts grow old, and the mistress begins to want more. The same is true with a brand/consumer relationship Solomon says. Brands should focus on dialogue with the consumer instead of engaging in mere monologue.

This all felt remarkably familiar to me. The goal of search engine optimization is to draw attention to a particular business or website. We do that in a variety of ways, but blogging is one particular approach we use. This creates a platform for feedback from consumers, both potential and current. The conversation can move from just the monologue to a true dialogue. I use Twitter and Facebook daily, and it opens the door for feedback from the public and the consumer.

Aside from large companies with very deep pockets, the days of effective TV advertising are gone. Kogi BBQ can’t afford a spot during the Superbowl, but they don’t need to. They are able to use tools like Twitter to build a following and grow their business.

Fred Wilson said the big challenge for marketers and advertisers now is to engage consumers without alienating them with perceived spam. Despite the popularity of Google’s Adwords program, how often do you click on a “sponsored link”? I know I never do, because I know it’s a marketing link. And an unwelcome one at that. I prefer to digest my internet material organically

A very effective way for businesses to reach their intended audience is through tools like blogs, Twitter and by using techniques like search engine optimization. This way you’re ensuring that your audience sees the message, but it doesn’t feel like they’re being advertised at. Perception is reality. If you’d like to learn more about what SEO can do for you, visit our site or find me on Twitter (@realusaseopros). I would love to start a dialogue with you!

By: Zack S.

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Opportunity Awaits with USA SEO Pros’ Licensing Program

Monday, April 6th, 2009

Las Vegas, NV, April 6, 2009 – The numbers have come back for USA SEO Pros’ licensing program and the internet advertising company reports there are over 1.75 million available first page placements for purchase.

Las Vegas-based USASEOPros specializes in search engine optimization, and at the end of a client campaign, the optimized site often has leftover keywords that are ranking very well on the search engines. The licensing program takes advantage of the work already done and offers the already-ranking keywords to interested businesses.

The program works only with related businesses, but the entire catalog of available industries and keywords can be viewed on the company’s website. This represents an opportunity for interested business owners and marketers to grab an organic first page placement and avoid the kiss-of-death “sponsored results” box that comes from pay per click advertising.

“We’ve recently reopened our licensing program and it’s encouraging to know we have this many first page placements to work with,” said Steve Howe, the operations manager for USA SEO Pros. “Having 1.75 million first page placements just from campaigns that have ended proves we are doing our jobs. Ideally SEO should always create a lasting imprint that extends far beyond the campaign end-date.”

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USA SEO Pros is a search engine optimization company and has been in business for over 6 years. With thousands of satisfied clients and team of highly skilled professionals, USA SEO Pros has continued to grow and expand its business. Based in Las Vegas, Nevada, the company has built itself into a leader in the online advertising and marketing field. USASEOPros.com currently holds nearly 4 million placements for its clients and uses its knowledge and expertise to continue to grow that number.

For more information about USA SEO Pros and the licensing program, please visit http://license.usaseopros.com/

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In Case You Missed It: Google’s PPC Scam Settlement

Monday, April 6th, 2009

Because I work for an SEO company, I often find myself drawing comparisons between search engine optimization and pay per click advertising. The two types of advertising are both great ways for a company to improve its online exposure, but there are pros and cons to each.

First, a review of what we’re talking about here before I discuss the fraud case. Search engine optimization (SEO) is the process of improving a website design, structure and content so it will appear naturally at the top of search engine results. Let’s say you own a roofing company in Fort Lauderdale, Florida, and you want to grow your annual revenue. You might hire a company like USA SEO Pros to create an optimized site for your business. After thoroughly researching your industry, we optimize a website for your business complete with links and content specific to your business. Then when a prospective client types “roofing design in Fort Lauderdale” into Google, they would find your business!

Pay per click advertising (PPC) works in a similar fashion. Google has a bidding system for various keywords related to your industry – for example: roofing design in Fort Lauderdale. The highest bidder wins the right to that keyword and has a budget of $X.XX per month. Let’s say you want to spend $200 a month for several keywords, including “roofing design in Fort Lauderdale”. You are the winning bidder at $1.05 per click. Now, when someone searches for your keyword in Google, your site will appear at the top, in the sponsored links box. When someone clicks on your link, you’re account will have $1.05 deducted from it, until you run out of money.

Now that we know what we’re dealing with, let’s talk pros and cons. Arguably the biggest problem PPC advertising runs into is consumer avoidance. Many search engine users say that they tend to avoid the obvious advertising and marketing links. Consider how you use sites like Google and Yahoo. When you perform a search and are given the results, how frequently do you click on the “sponsored links”? That being said, PPC advertising is a guaranteed way to put your name at the top of a given search engine.

About the only consideration to make with search engine optimization is the uncertainty of placement. Even if you optimize a site, there isn’t a guarantee for a particular placement on a particular site. My company, USA SEO Pros, offers a guarantee of X number of first page placements, depending on the number of keywords you choose. We work diligently to get every single keyword into the number one spot on Google, but unfortunately we have no control over what Google does. Our clients often appear on the first pages of Google, Yahoo, MSN, AOL and others. Also with SEO, the results may take a couple of weeks to appear. It isn’t as immediate as PPC.

But the major pro that SEO offers is that you will actually see results from your advertising dollars. Whereas users may intentionally avoid sponsored links, they will likely click on the natural search engine results that appear. This means they are clicking on your links! The other nice thing about search engine optimization is that the benefits can last long after your campaign ends. We offer our clients 6 month contracts, and there are available upgrades and time extensions. But we’ve found that many times the first page placement will remain even after the contract expires. This is advertising that pays for itself many times over!

Finally we get to Google’s PPC fraud case. In 2005 there was a case named Lane’s Gifts v. Google in which Google was sued for fraudulent clicks on online advertisements. Google isn’t the only one to run into trouble for this. Around the same time, an insurance company in Atlanta discovered it was paying Yahoo.com tens of thousands of dollars for fraudulent clicks from places like Mongolia. The problem lay with search engines doing their own click monitoring, and neglecting to filter out many (obvious) fraudulent clicks. Advertisers were paying out millions to the search engines for nothing!

Google ended up settling their case out of court to the tune of $90 million. Of course that is a mere pittance when scaled to Google’s profit, but the real insult comes in the form of payment. Advertisers who were scammed must first submit a claim which Google was to verify. Then if the claim was given the OK, the advertisers were given credit towards future advertising! The companies that lost out on advertising dollars won’t even get their money back. This type of click fraud has cost business owners millions of dollars, but there’s little incentive for sites like Google and Yahoo to clamp down. It’s estimated the PPC industry will bring in some $29 billion by 2010.

If it were up to me, I wouldn’t run the risk of being scammed with invalid clicks. I don’t advertise on the internet, and I’m certainly biased toward SEO, but if it gets results without the risk of scam – who wouldn’t be biased!

For more information on SEO, visit http://usaseopros.com

By: Zack S.

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