Posts Tagged ‘SEO’

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Managing a Blog for SEO and Marketing

Wednesday, August 5th, 2009

blog-keyboard

So you have a blog. Great, but now what?

Blogging can be for both personal use and professional use, and each should follow some sort of guidelines for properly managing the blog. How?

I use the social networking site LinkedIn as a way to stay connected to certain fields, like the PR, marketing and communication industries.

The other day, a discussion started in the Public Relations and Communication Professionals group about how frequently you should blog and whether there should be a set schedule. This got me to thinking…

Assuming that SOMEONE out there reads your blog, does that make you responsible (liable) for providing them fresh reading material on a set schedule?

What happens if you take a vacation for a week? Or maybe you simply don’t have anything creative or worthwhile to say for several days…do you have an obligation to your readers to spew out less-than-quality content merely for the purpose of posting?

frustrated-writer

Tim Walker, a public speaker and social media manager for Hoover’s, piped in to say that a blogger should pick a schedule that they can keep up with, and then stick to it.

That’s sage advice to be sure, but life sometimes throws a wrench in to even the best laid plans.

If you run the blog for a business, then I probably would advise not to let too much time slip by before you run a new blog post. But what if your creativity runs dries for a few days? Do you run a greater risk of driving your readers away by not keeping to your five-posts-a-week schedule, or by posting pure drivel?

I would prefer to take a day or two (or 5) off from writing than write something that I wouldn’t be proud to have my readers read.

Are some posts stronger and more popular than others? Sure.

But the best writing is based on topics that the writer feels passionately about. Trying to drag yourself through 500 words because you feel obligated to your readers won’t result in a good article.

frustratedwriter

Now if the goal of your blog is to promote a company and use the blog for SEO opportunities and branding or marketing, the last thing you want is a series of sub-par articles. What better way to drive away your audience and potential consumers by showcasing your apathy towards a subject?

Your best bet is to keep to some sort of schedule, but remain flexible. Don’t force out a blog post just because it’s the day to post. If you can’t find/don’t have a topic you feel is really worth writing – why would someone find it worth their time reading?

In my opinion, the best way to manage your blog is to write as frequently as you have inspiration. Don’t force it, but don’t let too much time slip by either! Write for yourself as much as you write for your audience, and you’ll ultimately end up with a higher quality blog!

By: Zack S.

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Online Marketing: Carving Out Your Corner of the Internet

Monday, July 20th, 2009

chainsaw-wood-carving

The internet is a giant place these days. It hasn’t always been so big, but it is now estimated that there are some 232 million websites in the world.

To be successful at online marketing and business building, you need to spend some time outfitting your corner of the internet. Start by defining the general area or industry you want to be in, and it’s time to get down to detail.

sand-scupting

I’ll use USASEOPros as an example. We’re in the SEO and online marketing industry, and so our general corner of the internet is related to marketing.

But to further define our business, we’ve added a blog, a Facebook page, a Twitter account, a StumbleUpon account, a Sphinn account, and many others.

Pictured: The Internet

Pictured: The Internet

Above photo credit: Sebastian Prooth.

We use these tools to participate in our corner of the internet as a whole. While on Sphinn, I try to read any and all articles that other people share that I find interesting. The same is true on Twitter – we pay attention to the people we’re following and what they’re saying.

By the same token, we use our blog and the social media sites to share our own thoughts and ideas about the industry. This is the paying attention to detail part.

A blog is an excellent place to start. We try to use our blog as the main landing place for people stumbling across our company, so when we set up social networking accounts, we use the blog URL.

Your blog lets you give your visitors an idea of what the company is about and your own thoughts on the industry you inhabit. Even though a mission statement is a great way to explicitly state the corporate culture, a blog can feel a lot less formal.

It’s with your social media accounts that you can further flesh out your online presence and add some more detail to your corporate identity online.

We focus a lot on Twitter, Facebook and Sphinn, but it really depends on what you feel comfortable with and what industry you’re in. For example, Kaboodle is a social shopping network where the community makes recommendations. Do with that what you will!

Most importantly, as with any online marketing and social media dabbling, remember you’re representing your company as a whole. In fact, you’re painting your own company portrait out there on the internet! You’re in charge of the brush strokes, so when you’re trying to carve out your corner of the web, think about how you’re representing your company.

painting-a-self-portrait

After all, you don’t want this sort of snafu to become a part of your corner of the internet!

By: Zack S.

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Twitter Trending Topics and Their Staying Power

Tuesday, June 30th, 2009

standing-strong

Ah the Twitter Trending topics – the place for the latest and greatest on Twitter, right? That’s where the strong stand amongst the flood of tweets day after day. When big news breaks, like say Michael Jackson’s death, it is right up there on top of the Twitter trends.

Some companies have decided that getting their company name into the top 10 Twitter trending topics is a great way to boost exposure and get people talking about their company – and how right they are!

For example, the Web site publishing company Squarespace created a contest for Twitter users. All that was needed was to add #squarespace into your tweet, and you were automatically enrolled in to a drawing for one 3GS iPhone a day for 30 days.

As you can imagine, #squarespace quickly leapt into the number one slot for the trending topics on June 8, and it stayed there for….not very long.

I’m not on Twitter 24/7, but while I was watching, #squarespace moved around in the top 10 trending topics for several days, and subsequently hasn’t been seen in a couple of weeks.

The contest is still very much going on, and during the time it’s taken me to write this far, 170 new search results have appeared with the #squarespace tag.

But the tag is no longer on the list for the top 10 trending topics, and it’s probably for one of a couple reasons:

First, it could be that Twitter has simply out-grown promotions. Hah – anyone believe that for a minute?

But it could be that the Twitterati and more interested in hard news these days: MJ’s (death), #iranelection, Honduras, Billy Mays….

trending-topics

If that’s the case, then it’s a sign that Twitter is maturing, and perhaps users are embracing their role as an up-to-the-minute news source.

The other reason we could be seeing such short-lived staying power of Twitter trending topics is simply because users are fickle and our interest can only be held for so long.

It really goes hand in hand with Twitter emerging as a breaking news source. We like our news to be as fresh as possible, and as we saw with Michael Jackson’s death, it wasn’t CNN or the New York Times who broke the news. It was TMZ, and then picked up on quickly by Twitterers.

It’s great if Orbitz decides to do a Twitter giveaway, and they enjoyed a brief stint in the trending topics, but you won’t see them on top anymore.

Twitter is arguably the embodiment of the internet – fast moving and up to date, a collection of ideas and viewpoints, and it’s global. While the majority of users are currently American, that could change as more people adopt the micro blogging service.

But because Twitter is so quick, it presents a challenge to marketers who want to make a splash in the pool, and then stay in the water for as long as possible. It’s a crowded place, with many people and companies clamoring for attention, and even unique ideas like Squarespace’s quickly get overtaken.

What can we learn from this? Well in the SEO industry, we’re constantly adjusting to search engine changes, and working to adopt the latest practices and technologies.

Changing is becoming part of the daily plan of attack for marketers, at least at a micro-level. As online marketers and SEOs, we should embrace the rapidly changing culture of the internet.

By the way, there have now been almost 500 #squarespace mentions since I started writing. So even though it’s not a top 10 trending topic, that doesn’t mean the marketing push isn’t still a success.

By: Zack S.

P.S.
Twist is a great place to track and search trends in the Twitterverse.

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Search Engine Market Share and User Loyalty

Monday, June 29th, 2009

statcounterglobal1

Amid all the news about Microsoft rolling their Live Search and MSN search engines into Bing, Google unveiling new features day after day, and Yahoo updating their site, there’s a startling trend in the search engine market share: one of very little change.

Brand loyalty is often something attributed to basketball shoes and automobiles – not necessarily search engines.

But according to StatCounter, the overall market share percentages in the United States for each major search engine have barely moved.

search-engine-market-share-may-18-to-present

Google and Yahoo have both registered small decreases in overall market share since July 2008, but in the interim, both have moved up and down – much like the stock market.

Looking at Google’s market share, as of June 28, 2009, Google holds 78.34 percent of the US market. That’s back up after Bing’s one-day leap in the standings on June 4, and less than a one point drop since July 2008.

search-engine-monthly-market-share-july-07-to-present

Sure – the search engine industry is getting more competitive. Google no sooner unveiled their Wonder Wheel feature than rumors of a Yahoo makeover and update were announced. Bing made a splash in the market as well, but overall, the numbers really don’t move much.

Google is still king, and Yahoo, Microsoft (first MSN and Live Search, now Bing) make up distant second and third, respectively. Jumped at the bottom of the heap is everyone else – AOL, Ask, etc.

While the other search engines don’t have a large share of the market, it appears that they have staying power. In fact, AOL’s market share is up from 1.28 percent on May 18, 2009 to 1.41 percent on June 28, 2009. Not a large gain, and the numbers have bounced around, but users are staying loyal.

This brings me to user loyalty. I’ve never really considered myself loyal to one particular search engine over another, but I almost always use Google. The results are fast, usually accurate, and almost any random query I posit, I get what I’m looking for.

Users of Ask, AOL, Yahoo and every search engine have for some reason chosen to stick with their respective sites. AOL and Yahoo have informative home pages filled with news, local weather and personalized recommendations. Some users probably enjoy the home page service – but Google offers all the same stuff; you just have to click for it.

As SEOs, we know that Google is the giant, with a big target painted on its side. But this trend of user loyalty proves that smaller search engines like Ask and AOL are valuable for targeting users who will always stay with what they like.

Google will remain the major target, but we shouldn’t ignore the smaller search engines in the process. For whatever reason, some users have chosen those search engines and there’s no point in missing out on reaching those users!

By: Zack S.

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SEO and Innovation: Staying Fresh and Staying on Top

Wednesday, June 24th, 2009

The internet moves at a lightening pace, and SEO moves with it. Major search engines like Google, Yahoo and now Bing frequently tweak and adjust their algorithms, forcing SEOs to adjust the way they do things.

Sometimes in a matter of mere hours you can see the SERPs move up and down relative to each other.

This means we must be creative and we must be innovative to keep our foothold on first place rankings for competitive keywords.

SEOmoz just published a great article by Danny Dover with their best policies and practices for SEO. It’s a great list, filled with explanations and reasoning behind their decisions.

But SEOmoz could probably publish one of these lists every few months or so with updated ideas and tactics as the computer science behind the major search engines changes.

Follow/nofollow links? To Tweet or not to Tweet? Plaxo? Plurk? Bad link neighborhoods? This is all stuff you’re going to want to consider when tackling search engine optimization.

There’s an outstanding video on the TED website from Clay Shirky about how Twitter can make history. In brief, Twitter and the internet as a whole have changed the way news and information is spread around the globe.

Cell phone pictures and videos, along with text messaging and the ability to upload content to the internet from nearly anywhere remove the gatekeepers from traditionally media sources and make everyone a potential information source.

As SEOs, we can tap into that fast-moving process. As Shirky says in the speech, the goal should be to convene messages and conversations, not control them.

Companies on Twitter that are using it properly should spend more time listening that broadcasting. Tune into what people are saying about your industry and your company, and respond thoughtfully.

There’s nothing wrong with a company doing some self-promotion. I loved the #squarespace iPhone promotion, and all the subsequent copy-cats like the ongoing Orbitz promotion on Twitter – great stuff!

This is innovation at its best, and it’s probably returning great results for the respective companies. But you know what else it’s doing? It’s probably strengthening their SEO.

Inbound links to a site will significantly improve a site’s SEO, so long as they aren’t from a bad link neighborhood. I think Twitter qualifies as at least an upper-middle class neighborhood.

That’s not to mention the number of people who will write on their blogs about the promotion (like this one) – thus increasing the number the inbound links as well.

Internet innovations like these Twitter promotions are great ways to stay fresh and stay on top of the search engines. Sure, it requires some creativity, but take a little time to plan beyond your Web site sitemap structure, and you can really improve your SEO.

By: Zack S.

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Things NOT To Do on Twitter: Or Why I Won’t Follow You Back

Monday, June 22nd, 2009

Let me preface by saying I don’t think my Twitter account is better than yours. There are some powerful, influential individuals on the micro blogging site who share a lot of great information, and there are some small-scale individuals who tweet some great stuff too.

Over at @realusaseopros, we try to share information about online marketing, SEO, public relations, advertising etc that we find interesting and hope our followers will as well.

Sure, we tweet when we post a new blog, or if there’s a press release done about us – what company doesn’t?

But there’s a line to be drawn with the way some people use Twitter. Step over the line and you risk losing Twitter followers.

We’re thankful for each and every single person/company/bot that chooses to follow us. Every follower is a chance for us to communicate, share ideas and potentially learn from that person.

There are a few caveats though, and they go as follows:

1) I won’t follow you back if you have a terribly written or non-existent biography on your Twitter profile. If you can’t spell “internet”, you’re not going to get my attention.

Similarly, if you don’t have anything written in your bio, I won’t follow you. Trying to guess what you do from a profile picture will get me nowhere and it’s simply not a good branding practice.

Even if you’re simply an at-home marketer trying to make a dollar, write as much. You don’t have to be Guy Kawasaki to be interesting. I look at every single person who starts following the @realusaseopros account. I hover over everyone’s name a read their bio description before deciding (quickly) whether they merit a further look.

2) Along the same line – if you don’t have a profile picture and are simply using the default image, I won’t follow you.

It doesn’t take much to put up an image of you/your company logo/a block of cheese onto Twitter, so do it! It makes you and your Twitter account at least appear more legitimate and legitimacy is what it’s all about!

3) If after I visit your actual profile page I see that you have 3,972 following and 3,899 followers, but only four updates, I’m not going to follow you.

Sorry if that seems harsh, but unless you’re a celebrity or politician, that many followers/following screams spam. I know you can buy entire chunks of people to follow who will auto-follow back, and I’m not interested in helping you pump up your numbers.

If you have interesting things in your Twitter stream, then great! But I’m guessing those four measly updates weren’t so earth-shaking to merit almost 4,000 followers.

4) If you are following me, but what you tweet about isn’t at all related to marketing, SEO, advertising, public relations, branding…then I won’t follow you. It’s nothing personal - I may even like your band’s music! - but we try to keep this account a business one.

5) This last one I’ve written about before, but it fits this article too: having only self-promotion in your Twitter stream.

Maybe you’ve got a great bio description and a good picture, but if when I arrive at your page and every single tweet you have is about your own content, I’m probably not going to follow you.

Of course that’s not the case if you’re CNN, Mashable and others who are centers of information for many of the rest of us. But if you’re a home marketer and you only ever tweet about your own “miracle panacea for online link building”, I won’t follow you back.

Share information that you find interesting across the internet. Let me know how watching your neighbor mowing the lawn gave you an idea about how to market yourself online. It’s your account, and they’re your messages, but if you want to retain audience attention, make it interesting!

We try to use Twitter as a tool to listen, communicate and participate in a large, open community. There are a lot of users on Twitter, and although growth has slowed somewhat on the site, that means there are an ever-growing number of voices to listen to. We appreciate everyone who takes the time to follow our stream and listen to what we have to say. But users who trend to the above list will probably not get our follow.

That being said, we’re always interested in learning from new and interesting people – you!

By: Zack S.

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SEO Rap Music? You Better Believe It!

Tuesday, June 9th, 2009

What can you learn about link building, proper coding and SEO tactics from a man wearing an oversized shirt, a dangling platinum chain, sunglasses and a backwards baseball hat?

Quite a lot, apparently.

The Poetic Prophet (Chuck), also known as the SEO Rapper has some 14 videos on YouTube under the username m0serious. Titles include “Do the Page Rank“, “Conversion Closing Rap” and “Link Building 101 Rap“.

The most popular in terms of views, “Design Coding” is remarkable.

Lyrics like “do your layout with divs make sure that it’s aligned
please don’t use tables even though they work fine
when it come to indexing they give searches a hard time” go to show that the Poetic Prophet knows his stuff.

The bio says the rapper’s 9 to 5 job is in online marketing. Considering the number of views some of his videos have received, he may just be onto something!

By: Zack S.

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21 SEO Blog Articles I Wish I’d Written

Tuesday, June 2nd, 2009

Part of the job as an SEO is to spend some time reading every day. Occasionally we come across great articles – either on topics we were thinking about writing or articles that wowed us with their content.

This is by no means a complete list, but these are 21 great SEO and marketing articles that we’ve enjoyed reading and learning from. If any are mis-attributed, please let us know!

In no particular order:

If I Could Go Back In Time & Give Myself Some Advice, This Would Be It
by: Rand Fishkin

What if Google had to Design for Google?
by: Gene McKenna

SEO Myths and the Power of Repetition
by: Michael Martinez

Go Local, Get More Vocal
on: Kneoteric

Free Links: The Three Principles
by: Melanie Nathan

SEO Since 1999
by: James Syoboda

Online SEO Tools: The Ultimate Collection
by: Ann Smarty

The SEO Success Pyramid
by: Matt McGee

SEO is Easy? Let’s Look At the Hard 5 Percent
by: Todd Friesen

Why Trust Matters & How to Earn It
by: Matt McGee

The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook
by: Justin Smith

How Google’s Rankings Algorithm Has Changed Over Time
by: Rand Fishkin

How to Become a Top StumbleUpon User (or Why You Really Shouldn’t Bother)
by: Maki

Social Media Marketing in a Nutshell
by: Maki

What Internet Marketers Can Learn From a Teenage Boy Asking a Girl to Prom
by: Brennan Heyde

Green Online Marketing: 5 Ways to Repurpose Content
by: Lee Odden

Warning: Do You Recognize These 21 Blogging Mistakes?
by: Darren Rowse

The #1 Conversion Killer in Your Copy (And How to Beat It)
by: Sonia Simone

Nofollow is Dying: The Impact of Micro-Blogging and Nofollow on SEO
by: Will Critchlow

How to Overhype Your Search Engine
by: Danny Sullivan

What France Can Teach Us About Search Success
by: Vanessa Fox

By: Zack S.

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SEO for Bing: Should We Be Preparing for New Algorithms?

Friday, May 22nd, 2009

So guess what – Microsoft is making another run at the search engine industry with its latest product called Bing.

Bing – as in “Bing, and decide”.

Microsoft wants us to make sure that we aren’t confusing Bing with a regular old search engine. No, Bing is a decision engine, says Microsoft.

So where does that leave SEO with Bing? Google is famous for implementing algorithm changes that affect search engine placements – are we going to have to scramble to keep up with this new decision engine?

Yes and no.

MSN and Live Search certainly have an impact in the search engine industry, but not a huge one. Google is the clear king, and even Yahoo currently holds a large edge over Microsoft.

Microsoft has been attempting to buy Yahoo, or at least a part of it, for a while now. They made an offer of $31/share over a year ago, which CEO Jerry Yang turned down.

Yang is now gone as CEO and some of the shareholders of Yahoo (particularly Carl Icahn) are looking at their current $15/share and wondering what could have been. Icahn did end his proxy fight with Yahoo and he is now a member of the board, but it must smart a little bit knowing how much market value has vanished.

Around the same, in August 2008, Microsoft acquired the semantic search engine provider Powerset. They had a technology that attempted to understand the full meaning of the phrases people were typing into the search query.

There has been a lot of speculation that Microsoft is using Bing as a re-branding effort for its Live Search. Microsoft desperately wants and needs to sink its teeth into Google’s market share, but is simply re-branding their search engine going to do the trick?

Well now that Bing is live and we’ve had a chance to play with the new “decision engine”, I think it’s safe to say Google’s market share is probably secure.

Bing has a fun new name, a sleek-looking front page and it appears to index sites at a pretty rapid rate. It can’t hurt to pay attention to what works on Bing and what doesn’t – but don’t sacrifice your ranks on Google and Yahoo for it.

We already know that not all sites rank equally across the various search engines. Bing could turn out to be the next big search engine that we need to focus on as SEOs.

Or…

Microsoft hasn’t gotten where it is by always playing catch-up. When they see something they like, they find a way to buy it, or they do you one-better.

A re-branded Live Search is really going to have to kick up the WOW-factor to gain any market share against Google and Yahoo.

Perhaps one of these two things could be happening here.

I suspect Microsoft would still like to make Yahoo’s search engine its own. Yahoo is the only real competitor to Google, and even that is a stretch to say.

Nonetheless, attaining Yahoo’s 20-ish percent of the search engine market would help Microsoft quickly make up some ground.

Will Yahoo sell?

They very well might if they think Microsoft is coming out with something bigger and better. Why not lock in some financial gains while you can than risk losing market share to the new up and comer?

Maybe they won’t. Cuil was supposed to be the big, bad Google killer and they have flopped. But Cuil isn’t Microsoft and they don’t have the deep pockets the Redmond-based company does.

When Microsoft starts making moves like this with Bing, they may push Yahoo back into negotiations.

Granted, Microsoft isn’t about to admit this could be their plan. Admitting they were still interested in Yahoo, or even parts of Yahoo, would only drive the share price up and end up costing Microsoft more for the purchase.

On the other hand, by feigning a brand new, revitalized decision engine like Bing, Microsoft may knock Yahoo down a peg and force it into selling.

Globally, Yahoo has some 70 partnerships with mobile companies, making it the “default” search engine for roughly 850 million cell phone users. That alone would make a tasty treat for Microsoft to swallow.

Or perhaps Microsoft is looking beyond a mere search engine and it wants to one-up Google.

There’s no doubt about the future role and importance cloud computing will play in business and personal use.

Google has done quite well with its software as a service (SaaS); implementing Google Talk, Google Docs etc on its iGoogle.

Maybe Microsoft is looking for a way to move its next-generation operating system into cyberspace and Bing is simply the first step.

If Microsoft wants to create a full-blown virtual OS, complete with a built-in semantic search, a wiki, a photo/file management system, a voice and video communication system etc, they probably would enjoy some real success against Google. This is purely speculation on my part.

For now we’ll just have to make due with poking around the new Bing decision engine and tinker with our SEO efforts to see what works.

By: Zack S.

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Google’s Search Engine Changes and Your SEO

Wednesday, May 13th, 2009

Yesterday Google held its second Searchology event where Google masterminds share what they’ve been up to, how they’ve updated their search capabilities and their newest features. Bloggers and insiders have been talking about some of the new features for a couple of days now, but today we can all explore the latest and greatest.

On its search results page, Google has added a ‘show options’ button that will lead you some interesting, and potentially helpful search result filters.

Apart from choices that have been standard for a while (video results), you can now view your search query for forum results as well as in reviews. This is great, particularly for a nice search query since you can now quickly narrow down what the online community is talking about and respond in kind.

If you choose to search by review, Google will analyze comments made on sites and will highlight and return those it feels are interesting and related to your query.

You can also filter the search results down by the last 24 hours, the past week, and the past year. You can limit the search results to only the most recent content, and it will help you follow the trending topics – similar to Twitter’s trending topics.

Included is also an option for related searches. Google has long provided users with suggestions to other search results, based on the original query, but this is much more clear and easier to follow. As you can see in the example picture, this may give you some ideas for further SEO. Google is quite good at picking out related key terms, so the related search results might help point you in another direction.

Google includes a Timeline search result option where you can break the search results down by a chunk of time. The default setting is from 1960 – present, but you are able to search other dates. By winnowing down the timeline bit by bit, I was able to look at just the results from April, 2009.

The last major addition to Google’s repertoire from a search options stand point is the Google Wonder Wheel. This remarkable little search tool is very similar to those spider-web brainstorming designs your middle school English teacher made you use. In the center is your initial search query, and then spread around it are the related search results. Clicking on one of the bubbles will branch your search out, and then you’ll see Google’s take on the related search results for the new term.

You can click related words repeatedly and ultimately end up very far from where you started. In just six clicks, I went from SEO to “religious tax exempt”. Not to worry though, as Google keeps track of your previous bubbles and you can quickly jump back to the beginning.

So what to make of all this?

Obviously Google has gone all out here and make some large – and helpful changes. How can this help or hinder the SEO effort?

I feel like we can effectively use the related search results and the Wonder Wheel to pursue SEO key words that are a few steps away from the words we’re using. This will probably help the overall SEO effort. Going back to my example on the Wonder Wheel: SEO led to SEO Career which led to SEO Consultant which led to Corporate Reputation Management.

Corporate reputation management may very well be a key word we’d like to target in the future, and it may not have come to mind with our brainstorming sessions. You can do the same with your industry. For example, let’s say you sell solar roofing panels, and you’re interested in finding some alternative key phrases to target. A couple of clicks later, and I’m at “sunpower inverter”. That may be a route worth looking into!

Much of the impact these changes will bring will be to the social media universe. Now that it’s easy to search for the most recent information on a topic, we need to make sure we stay on top of our topics. Make sure you’re using Twitter on a daily basis and sharing information, blog posts and articles about the industry you work in.

Create accounts on some social news sites like Digg and StumbleUpon. You can even profit for free online with these sites if you want to apply yourself!

Google will be giving much more attention to fresh, up to date content, it looks like. Be sure that’s what you’re offering! Stay on top of your game, and you’ll stay on top of the search engines!

By: Zack S.

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