Technology is constantly moving forward and many users are searching for a new way to find what they want on the internet faster. Google Instant is designed to show results as you type. Google is pushing the limits of current technology to gain realistic and rational search results for users. One of the main results of Google Instant is the fact that a user, like you, can get the search results at a much faster pace. In some instances, a user does not even have to finish typing in the key phrase or term and press the search button. This concept helps users formulate better search phrases and terms while they are typing.
With Google Instant becoming more popular, users now have the option to adapt their search while typing until they gain the results that match exactly what they have been seeking. Gaining faster search results can help any user even if they do not know exactly what they are searching for. In the past, users had to keep typing in different search phrases and terms to find exactly what they were looking for. It was a hit and miss adventure. With Google Instant, the search prediction is shown in grey text within the search box, so the user will be able to stop typing as soon as he or she sees what they want. Now everyone is happy and searching has just gotten better.
Should SEO’s Be Worried?
The answer is NO! SEO’s should not be concerned or worried about Google Instant. In fact, this can only help. SEO will continue to evolve and grow as technology changes. This is just another stage in evolution that will help SEO users gain more traffic to their websites. Think about this concept for a moment and realize that this has made searching for everyone a lot less stressful. There is no algorithm change to worry about and it is user friendly with similarities to Facebook Typeahead Search.
As long as users are using search engines to look up information online, content on websites will need to be optimized. Therefore, the use of Search Engine Optimization (SEO) will always be around. Having well written and developed content will actually benefit a user of SEO for Google Instant. Having good SEOs that adapt to any changes in searcher behavior will only benefit you with Google Instant. Therefore, there is no need to be concerned about the way Google Instant has changed the way users search for information over the internet. Those who adapt will flourish and those who do not will fall behind. Learning more about Google Instant can only help.
Probable Impacts
What are the probable impacts that will come into play with this new way of searching? SEOs will continue the way they always have with great content that has been developed with the user in mind. Google may influence traffic as the behavior of searching changes by users. The time it takes to search for information will reduce. As users become more focused on evaluating results as they type, Google Instant may make ranking above the fold more important. Targeted pay-per-click ads will continue to show as they normally do. There will more than likely be more locally targeted ads for a user’s geographical area, and ads will continuously change as users continue their search for what they are looking for. For now, SEOs are moving forward and strong as technology continues to advance and move forward towards the future.
