Posts Tagged ‘search engine optimization’

USASEOPros Surpasses 6 Million Search Placements

Tuesday, January 12th, 2010

After roughly half a decade in business, USASEOPros has reached a milestone by providing clients with over 6 million high ranking placements in search engines.

“This is a great achievement for our company,” said Steve Howe, Operations Manager for USASEOPros. “We work very hard to give our clients the best possible results, and this shows we’re doing it right.”

The Las Vegas-based online marketing and advertising company has been very satisfied with the results they’ve been getting, and they believe the continued success is partially due to their ability to adapt.

“The search engines are constantly changing how they decide to rank Web sites, and we make sure to change our strategies accordingly,” said Howe. “We’ve made major updates to our in-house content management system (CMS), and we make sure to keep an eye on what Google, Bing and others are doing.”

Instead of relying on a third-party CMS to create new Web sites, USASEOPros has a development team on staff that can make changes on the spot and update the system as needed. This allows the company to meet the needs of their clients in a much more efficient manner, said Howe.

“Over the last few months we’ve been able to speed up client sites by 95 percent, which is important since Google is beginning to put more weight on site speed,” said Howe. “Without a development team on staff there’s no way we’d be able to improve things as quickly as we do.”

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USA SEO Pros is a search engine optimization company and has been in business for over 5 years. With thousands of satisfied clients and a team of highly skilled professionals, USA SEO Pros has continued to grow and expand its business. Based in Las Vegas, Nev., the company has built itself into a leader in the online advertising and marketing field. USASEOPros.com currently holds over 6 million placements for its clients and uses its knowledge and expertise to continue to increase that number.

Affordable SEO Firm: Discovering the Reality Between Quality and Cost

Friday, August 21st, 2009

money-balancing-scales

Here’s an unsurprising news flash: top-shelf online marketing consultation can cost a bundle.

Many small business owners are often startled when they’re looking for an affordable SEO firm and find that services can run into five figures.

Can SEO firms really justify charging $10,000 for a Web site consultation?

Like many things in life, you get what you pay for with online marketing. Sure, you can start a pay-per-click campaign with Google Adwords with just a couple hundred dollars, but you won’t be able to afford many competitive keywords for very long.

You absolutely can hire an SEO consultant for $499 and receive some tips about how to improve your ranking – but will that $499 really improve your business exposure?

As a small business owner, what you’re really looking for is the most bang for your buck – the best return on your advertising investment.

maximum-seo-roi

Your first step is deciding which type of online marketing you wish to do. You can choose to do it yourself, or find a professional online marketer to do the work for you.

SEOmoz did a great article a while back that broke down average cost ranges for a variety of services. A small business owner might be stunned to see a 1-day SEO training seminar run upwards of $12,000.

Meanwhile, even low end website design, development and marketing can cost $5,000, the SEOmoz article says.

So how do you strike the balance? How do you find a mixture of quality online marketing work and something that fits within your budget?

At USASEOPros we offer a number of different sized SEO packages with services starting as low as $125 an hour. Our keyword packages range from large to small, with something to fit every business owner’s budget.

And quality? Well we work hard to put our clients on the first page of organic search results across many search engines, including Google, Bing and Yahoo (which now shares Bing’s search results). As you can see below, we are quite successful.

Affordable and Effective SEO Firm

You can compare the cost of advertising across a number of mediums. But you won’t find the results and the return on your investment like you’ll see with search engine optimization.

I’m reminded of the story about a plumber who charged a customer $500 for simply tightening a bolt. When the customer asked why it was so expensive to simply use a wrench to turn a bolt, the plumber replied the cost was knowing which bolt to turn.

Finding Education for SEO and Online Marketing

Tuesday, August 18th, 2009

degree-and-tassle

The rising cost of higher education coupled with an incredibly competitive job market means knowledge and experience is more important than ever.

But in the internet world – the world of search engine algorithms, trending topics and the blogosphere – things change very, very quickly.

Trying to get an education in online marketing or search engine optimization (at least in the traditional, college or university sense) is nearly pointless. By the time you’ve finished your degree, everything will have changed.

studying-hard

Heck, by the time you finish up a semester, everything you thought you knew about meta-keywords and dynamic link generation can have changed.

The idea for this blog post came from a great article posted back in May 2008. Titled “Top 5 College Majors for Internet Marketers”, author Gyutae Park talks about the lack of university support for internet marketing degrees – largely due to the fast changing nature of the industry.

Park picks five college degrees someone could look into if they’re interested in online marketing, and he’s spot on.

- Computer Science/Programming
- Business/Marketing
- Engineering/Math
- Writing
- Design

That set of degrees is really a highlight of what is needed to do solid SEO and online marketing – but who’s going to get all 5 degrees? SEO needs as much an eye for aesthetics and design as it does for proper canonicalization.

pagerank

I think many SEOs have felt their way through the emerging industry without any sort of formal education (with the exception of Matt Cutts’ videos, and events like SES and SMX).

The landscape may be changing though, as more and more universities are creating courses that target online marketing.

marketing-strategy

For example, Harvard now offers a course called Internet Marketing Strategies (MGMT E-6620) that focuses on “role of internet marketing in the overall marketing strategy of the organization as well as the need for careful integration between strategies executed in cyberspace and in the physical world.”

Similarly, the University of Southern California offers a couple of courses (MKT 425 and MKT 556) which target online marketing specifically.

And in our own backyard, the University of Nevada Las Vegas offers JOUR 333 – Interactive Media Design, and JOUR 450 – Media Technologies and Society. The latter focuses on the evolution of and “impact of computer technology and prospects for the future of mass communication technology”.

So we’re starting to see higher education chasing down emerging technologies and industry, but I think it will always be a catch-up game.

My advice to someone interested in search engine optimization and/or online marketing would be to get a degree in computer science and a minor in marketing. Writing is a must-have skill, and that will need to be picked up along the way, but I would argue it’s easier to learn on the fly than complex Web site programming.

Not all colleges and universities are going to offer all programs, and USC might not have the equivalent of UNLV’s JOUR 450. But you can make up for it with regular visits to industry leading events like the Search Marketing Expo (coming up in October in New York City).

**Update: After writing this post I came across this great list of case studies of social media in the classroom. Although not exactly SEO or online marketing, it’s good to see SM infiltrating education!

By: Zack S.

SEO Health Tips: Staying on Top of Google While Staying Healthy

Thursday, June 4th, 2009

I consider myself fortunate to work in an office and in the search engine optimization industry. I don’t break my back doing construction work or other manual labor jobs, although I certainly have in the past.

Running a jackhammer was fun, but it wasn’t something I wanted to do forever.

Now that I work in an office, I’m no longer subjected to the loudness that sometimes can be associated with construction – particularly with jackhammers!

But that’s not to say there aren’t other health risks that I’ve run into while sitting in front of a desk for 8-plus hours a day and staring at a computer screen.

So I wanted to do a bit of research into ways to combat “first page placement fatigue”. Anyone who works on a computer all day will certainly find this helpful, but I’m tailoring the article towards SEOs.

Let’s start with eyesight.

Our poor eyes take a beating in the office. Advances in computer screen technology have certainly helped, but after 8 hours of working on my 19” LCD monitor at work, my eyes usually feel strained. I’m fortunate I don’t have an old CRT! (If you do work on a CRT monitor, it makes sense to upgrade)

The symptoms aren’t hard to describe. Eyes that feel sore, itchy, tired or burning may be suffering from eyestrain. If you suffer from dry eyes, watery eyes, a sore neck, blurred or double vision, or have trouble shifting your focus between the monitor and text on paper, you’re a candidate for eyestrain.

And guess what? It’s even called Computer Vision Syndrome (CVS).

It’s caused by our eyes and brains disagreeing on how to focus on the pixels on a computer screen versus a printed page.

On a printed page, there are well defined edges to the text whereas the text on a computer screen is made up of tiny pixels of light. The center of the pixels is brightest and they fade at the edges.

All on their own, our eyes want to drift to the resting point of accommodation (the faded edges). Then they strain and struggle to refocus on the page as we read on. No es bueno.

So what can we do about it?

The last thing we want is a slip in the quality of our work because we’re suffering from headaches and blurred vision. Our clients aren’t paying us to get on the fourth page of Google.

Your first step is to see an eye doctor and get a computer eye exam. You may be recommended for computer glasses that are optimized for the typical computer screen distance.

Try taking more breaks away from your workstation. In our office, we have two 15 minute breaks and lunch. That’s probably not enough though. Make a conscious effort to get up from your desk and get a cup of water every now and then. Or least shift your focus away from your monitor once in a while. I’m not saying be unproductive, but your vision is important to protect!

You can also blink more frequently to increase the moisture on your eyes, and you can exercise your eyes. Try it by shifting your focus away from your monitor and staring at something in the distance a couple of times an hour. It doesn’t need to be miles away – 10 yards will do fine.

Making some adjustments to your display can also help. Adjusting the brightness and contrast may help. Your monitor should be about the same brightness as the room you work in. You may need to adjust the lighting in the room to cut down on strain.

Also, if you can set your refresh rate above the 60-75 hertz range, it will decrease the strain on your eyes.

Our eyes aren’t the only part of our body that can feel beat up after a day of optimization.

Your back can start to slip out of alignment if your chair doesn’t offer lumbar support or you have poor posture.

When you sit slouched in your computer chair, you put an awkward and unnatural strain on your joints and muscles.

You can impede circulation, misalign muscles and even put a disc in your spine out of place if you allow poor posture to be on-going.

But if you’re sitting in a chair for extended periods of time all day, how to you combat this?

It can actually start with your keyboard, mouse and monitor.

You should always have your monitor about at eye level. Not above it, not below it. Otherwise you’re looking up or down all day, putting a strain on your neck muscles.

Your keyboard should be at a level where your fingers can comfortably type if your arms are hanging by their sides and bent at the elbow almost at a 90 degree angle. The same goes for your mouse.

If your keyboard and mouse are in a position where it becomes awkward or uncomfortable on your wrists, you may unconsciously shift your posture to make up the difference.

Now about that lumbar support…

Your back has a natural curve to it and your lumbar region is basically the lower portion of your spine.

Specifically, your lumbar region is comprised of the 5 largest and strongest vertebrae in your spine. This part of your back bears the largest portion of body weight and is responsible for a lot of upper body flexibility.

Having an ergonomic office chair is the first step in preventing lower back pain that can come from hours of sitting every day. If the chair’s lumbar support is as it should be, your ears, shoulders and hips should all be in alignment. The natural inward curvature of your spine should be maintained.

Like many people who sit all day, I’m guilty of leaning back in my chair and also slumping in my chair – allowing my lower back to bed outward.

Think about how you sit. If someone took a profile picture of you in your chair, would you look hunched over your keyboard or would your ears, shoulders and hips be in alignment? I’m willing to bet your hips are well forward of your shoulders.

Proper posture is something that builds upon itself. The more you make the conscious effort to sit in your chair properly, the easier it will become to do.

Experts will also suggest keeping your feet planted flat in front of you, but I’ll admit I break that one a lot.

And finally let’s look at carpal tunnel syndrome.

This has to do with the fibrous tissue and your wrist bone. The very small, tight space between this support band of fibrous tissue and the bone is called the carpal tunnel.

Well guess what happens when you rest your wrist on the desk all day when using your mouse? You compress the fibrous tissue into the carpal tunnel, irritate the median nerve.

Over time you can cause numb hands and tingling fingers which can interrupt your sleep. You can experience pain that radiates upward from your hands and wrist through the forearm, as well as a loss of feeling in your thumb and fingers.

You can lose your fine motor skills and experience clumsiness in your hands and lose your grip easily. Carpal tunnel can also lead to aching shoulders and neck muscles.

No es bueno.

So what can you do about it?

Well you have some non-surgical options, but if you let it go on for too long, you very well may be facing wrist surgery.

Three of the most common treatments are wrist splinting, corticosteroids, and non-steroidal anti-inflammatory drugs.

A wrist splint will hold your wrist still while you sleep and can relieve the nighttime tingling and numbness.

Corticosteroids can be injected into the carpal tunnel by a doctor and can decrease inflammation, relieve pressure on the median nerve and relieve pain.

Non-steroidal anti-inflammatory drugs are designed to relieve some of the pain associated with carpal tunnel.

You can also do some things at the office to prevent the symptoms from developing.

First – stop laying your wrists on the desk when typing or using the mouse. You can buy a cushion to place in front of your keyboard and a mouse pad with a wrist cushion, but ideally you don’t want to rest your wrists on anything.

Next, follow up with some of the suggestions for reducing your eyestrain. Fix your desk so your arms hang naturally and you don’t have to put your wrists into an awkward angle. You should be able to bend your elbow at a 90 degree angle and have your wrists just above the keyboard and mouse, comfortably.

If you do have to have surgery, take solace in knowing that some 70 percent of people are very satisfied with the results.

I won’t even get into eating healthy, getting exercise and staying active. That’s another article on a different site.

But hopefully you’ll utilize some of these tips to improve you workstation health. It’ll keep you efficient while you work on improving your clients’ search engine ranking and placements!

By: Zack S.

USASEOPros Parent Company Awarded New Federal Trademark

Wednesday, May 20th, 2009

Las Vegas, NV, May 20, 2009 – The parent company of internet advertising firm USASEOPros has announced approval from the United States Patent and Trademark Office for a new trademark under the name of Dynamic Web Products.

Business Development Institute is a Las Vegas-based search engine optimization company and they are in charge of USA SEO Pros and Dynamic Web Products. Until recently, Dynamic Web Products operated without the official stamp from the U.S. PTO. Now the federal government has recognized the trademark rights for the corporate entity and will help protect the name and identity of the company.

USA SEO Pros works in the field of search engine optimization, while Dynamic Web Products owns and operates the computer software that runs the entire system. Under United States trademark code, Dynamic Web Products now holds a Class 9 trademark for its computer software.

For more information regarding the Patent and Trademark Office guidelines, please visit the government website at http://www.uspto.gov.

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Business Development Institute is the parent company of USASEOPros and Dynamic Web Products. BDI operates in the search engine optimization and internet marketing industry in Nevada. USASEOPros and Dynamic Web Products comprise the larger parent company as a whole, with each serving a role in the SEO process. Dynamic Web Products operates the proprietary computer software system, while USA SEO Pros performs the SEO.

USA SEO Pros is a search engine optimization company and has been in business for over 6 years. With thousands of satisfied clients and team of highly skilled professionals, USA SEO Pros has continued to grow and expand its business. Based in Las Vegas, Nevada, the company has built itself into a leader in the online advertising and marketing field. USASEOPros.com currently holds over 4.4 million placements for its clients and uses its knowledge and expertise to continue to grow that number.

By: Zack S.

Taking Advantage of Twitter to Boost SEO

Thursday, May 7th, 2009

By now, if you aren’t already on the social networking Web site Twitter, you’ve no doubt heard about it. Twitter has been making headlines almost from the moment it appeared in 2006.

Twitter’s number of visitors has surged 131 percent in the U.S. last month, with 5 million new users joining the site in March. Considering how popular Twitter is worldwide, the number of user is expected to grow exponentially. This post on TechCrunch forecasts 50 million global Twitter users by the summer, 2009.

So what does all this mean to you, the business owner? It means that if you aren’t already taking advantage of this real-time communication tool, you need to lock in your user name! The last thing you want to happen is for someone to register your company name and camp out on what should be your account.

The Twitter platform already has a built-in search engine for you to quickly find what people are saying about your company (if anything!) or your industry. Many major companies like Southwest and CNN are already active on Twitter and have been able to communicate with their audiences constructively and efficiently. Wouldn’t it be nice to know what the people you’re trying to work with are saying about your business?!

But what does this mean for search engine optimization? Well here in Las Vegas, USASEOPros uses Twitter on a daily basis to glean information about the SEO industry, keep tabs on communications regarding the company, and responding in kind. Twitter serves as a wonderfully efficient platform to “keep our ears to the ground”. If you’re interested, you can follow our Twitter account online.

For the average business user, merely creating a Twitter account and giving the occasional update will help boost your online exposure. Our Twitter profile is currently ranked on the first page for Google for various keywords related to our business and company name. We’re frequently adding to our following/followers lists, and we make efforts every day to tweet about industry-related articles and blog posts. Twitter also adds a meta description to your user profile, so it will increase your visibility on the search engines with some personal branding.

Links are a very important part of SEO. The more (legitimate) sites you have linking back to your home page, the more relevant search engines like Google deem you to be. Having a Twitter account that links back to your Web site is a great way to get started. Even better, you can tweet about posts and content you have on your site, and provide links back to the content. If you’re doing a good enough job, you’ll have people actually help you by re-tweeting your links!

Interaction also has an impact with SEO. Sites like Google, Yahoo and MSN take into account how fluid your website is. It’s helpful to have fresh content on the site frequently. Placing a link on your Web site with your Twitter feed will keep your site up to date and let visitors know of another avenue to contact you.

It’s also possible to use Twitter to spot trends on popular topics that you can potentially glean some exposure from. If you operate a solar panel business, attaching your name to the CNN/Ashton Kutcher race probably wouldn’t have helped you much. But if CNN publishes an article about the positive effects of home solar panel installation and the Twitter universe is discussing it, it might not hurt to chime in with your own personal knowledge.

Most importantly, Twitter can be a tool to help you learn. You’ll come across interesting blog posts, new articles and commentary within your industry that you may not even be aware of! Twitter is a place of discovery and community. As you share your knowledge, you’ll be simultaneously increasing the amount of exposure your business getting and improving your SEO.

By: Zack S.

The Power of the Press Release for Search Engine Optimization

Monday, May 4th, 2009

In the days of old, press releases were written by powerful PR professionals in high-rise offices and then submitted directly to journalists for major newspapers. The goal was (and still is) for a major news source like the New York Times to pick up the story and print it for their millions of readers.

The internet has changed the press release landscape, though many of the same rules still apply. Press releases should still be written in proper AP style, with correct grammar and punctuation. The casual writing style of most blogs should be avoided, since many news sources quickly dismiss unprofessional press releases. What has changed is that press releases are no longer limited to the realm of big business PR…virtually anyone can do it! That being said, you must play by the rules if you want to be successful.

Each press release should have value to it. Everyone wants the opportunity to tout themselves or their company, but simply promoting for promotion’s sake isn’t effective. Online press release distributors are much more relaxed with these rules (some are stricter), so you may be able to get away with more than the Times would publish. Nevertheless, it’s important to stick with newsworthy events. Think: product launches, new hires, new services, company-sponsored events, annual reports etc.

A well written press release may not land on page 1 of the New York Times, but page 1 of Google and Yahoo can be just as exciting and lucrative.

When writing a press release, keep in mind some simple search engine optimization tactics. Use an eye-catching headline that includes one of the key words you’d like to be found for. For this blog post, I wanted “press release” and “search engine optimization” included.

An effective press release can vary a bit in length, but you should aim for 3-5 paragraphs, and most certainly fewer than 500 words. Write in clear, concise language, and be sure to include your company name and the industry you work in. If you’re releasing a new product or service, include details like when the product/service will be available and the locations they can be found.

(Company) is pleased to announce the release of its latest (product). Available in most major electronic stores on May 15, the new (product) is expected to improve (whatever it does).

Always, always include a company profile at the end of the press release. In it you should describe the company, how long it has been around, the business it operates, location(s) or base of operations, etc. Also include a way for readers to contact you, like a phone number or email address. Some people choose to include their Web address here too.

Once you’ve written your press release, you’re going to want to go back over it with a fine tooth comb. Cut out excess words and fluff sentences. The idea is that a news source will contact you and ask questions for more information. I’ve heard that some writers will cut out 40-50% of their writing when they edit their press releases! If you include a bunch of sales text and self-promoting sentences, your writing will be dismissed very quickly.

Next you’ll need to submit your press release to a variety of news sources and distribution sites. It doesn’t hurt to submit your story to your local newspapers and TV stations – especially if your announcement is locally focused. I also recommend a number of free online press release sites including 24-7 PressRelease, 1888PressRelease, PR.com, and many more. Premium pay-sites include Prweb.com.

When USA SEO Pros submits a press release, we usually do so to nearly 40 distribution centers. This improves the likelihood of publication (not every site will publish every press release) and will increase the sheer volume of sites that will have your information about your company!

Search engines love press releases from reputable sites because they recognize the fresh, dynamic content. Stale is the last thing you want for SEO, and a press release is a great way to remind the world that your company exists and that you’re doing some exciting things.

USASEOPros offers press release writing and distribution services to our clients and many have taken advantage of it. We take the time to research your company and your industry, and then we craft a concise, well written press release that will dramatically improve your search engine ranking position!

Any amount of quality, professional content that provides relevant information to the reader will always perform well for SEO. A press release is a fantastic way to get started! If you have any questions or would like more information about press release distribution, submit your inquiries to press@usaseopros.com.

By: Zack S.

What Does Domain Aliasing do for SEO?

Thursday, April 30th, 2009

Perhaps there is a wealth of information out there on domain aliasing and the effects it has on SEO, but I sure couldn’t find it.

Domain aliasing is by no means a new trick. It’s been used for years as a way to direct Web traffic to particular sites on the same domain.

If you’re unfamiliar with the concept, I’ll be happy to briefly explain it.

It short, domain aliasing allows you to host a Web site on one domain, and then direct other domain names to the same site. For example, if you visited originalsite.com, but wanted to direct secondarysite.com to the same Web site, you could use domain aliasing.

This is possible through a very simple server configuration. Both domain names (originalsite.com and secondarysite.com) head to the exact same place on the server. The Name Alias (on your server) will point to your Name Server (where your Website is hosted). Consequently, whatever is in that HTML file will appear on both sites, rendering both exactly the same.

The question is what sort of impact, if any, this has on search engine optimization.

Here is where I ran into some problems with my research. There doesn’t seem to be much out there about actual domain aliasing and the effects on SEO. I found some interesting posts about a 301 redirect and SEO, but that’s not what I wanted to discuss. Perhaps the best article was posted here by Zen Zoomie.

Under a forum, I found an older post about domain aliasing and SEO, and the general consensus seems to be to stick with a 301 redirect.

Most of what I read about domain aliasing, domain mapping, and indexing seemed to say the duplicate content created by the alias site would harm a Web site’s results within organic searches.

Considering the goal of search engine optimization is to improve the SERP, I have concluded the best approach for this kind of work is a 301 redirect. This means a permanent change in where a URL will take you. When you type in secondarysite.com, your URL will actually change to originalsite.com, and that’s where the content will be.

Does this mean you won’t have two sites out there to be indexed by Google, Yahoo, MSN, etc. that includes your business information? Yes.

But that’s not a bad thing. Virtually all search engines frown on duplicate content. The best case scenario for sites with duplicate content is that one will rank and the other will not. It’s entirely possible both sites will suffer in SERPs.

To avoid a negative response to your search engine optimization efforts, I would strongly recommend a permanent 301 redirect for a secondary domain that points to the primary. Don’t let both domains suffer because you want to “juice” the search engines for a slightly higher rank.

By: Zack S.

Having a Website without SEO is Like…

Tuesday, April 28th, 2009

…owning a brand new car but not having any tires. It might look great, but you aren’t going to go anywhere.

Search engine optimization leapt out of obscurity several years ago and it has raced to the forefront on the online marketing industry. Acronyms like PPC, PPA, and SEO are tossed around like rice at a wedding, but what does it all mean to the average business owner and their website?

Well what good is having a Web site if no one is seeing it? Just putting your business name on a Web site is no longer good enough to generate the kind of traffic you need to be successful.

You need to focus some attention on various online advertising methods, and this means acronyms: SEO, PPA and PPC.

In case you aren’t already aware of what they stand for, those are “search engine optimization”, “pay per action” and “pay per click”. Each represents a different approach to online marketing, although PPA and PPC are quite similar.

Any great marketing campaign should include a number of facets, and I’m certainly not discrediting PPA and PPC. You can run into problems with any type of advertising though, as you can read about cases of PPC fraud here if you’d like.

With that said, I turn my attention to SEO. Why? Well USA SEO Pros is a professional search engine optimization company, based in Las Vegas. I use SEO techniques on almost a daily basis, from my own personal blog at home to my personal Facebook and Twitter accounts. It’s remarkable how some choice key words and geographical targeting can boost my Twitter followers! Don’t believe me? Check out my Gmail trash. I’ve blurred out my information since it is my personal email, but every time I make an SEO post, I get another 5 or so followers…

So business owners, how can you make this work for you? Well, you can make a concerted effort to learn everything there is to know about search engine optimization. It takes a fair amount of time, and because the rules are constantly changing, it means you really have to keep up on it.

You can also opt to have your “web guy” do it. But I think you’ll quickly find that’s not the best result. Collyn Floyd has some choice words for that on the blog post titled 9 Common SEO Myths.

That leaves hiring a professional SEO company. Any form of advertising should be viewed as an investment in your business. Just imagine what a huge increase in traffic to your site can yield…more visitors…more sales!

Proper search engine optimization goes far beyond just a keyword or two on your site. You need to provide your visitors with quality content that engages the reader. Ideally you should maintain a blog and keep rotating content through your site throughout the year. Static sites are a thing of the past. Google, Yahoo and MSN respond much more favorably to Web sites that offer visitors a forum to discuss topics or a blog to respond to.

Research should be done into the right key words to be used on a site. For every industry, certain key words rank differently on various search engines. Some key words are exceedingly difficult to rank well due to the sheer number of sites that use it. Go to Google.com and type in “free money”. Last I checked there were 189 million sites listed.

The point is that you shouldn’t approach online marketing with a half-hearted effort. Consider how you would like your business to succeed and the web traffic you’ll need to get there. You wouldn’t try to drive without wheels on your car. Please don’t try to run a website without giving consideration to solid SEO techniques!

By: Zack S.

Here’s Some Food for Thought: Google’s Sandbox vs. SEO

Thursday, April 23rd, 2009

After reading a recent blog post about a particular well-known and respected site (at least within the technical internet realm) having trouble ranking on Google, I began to dig a little deeper. What I found was a wealth of information - or rather speculation – about the idea of a Google Sandbox Effect.

A quick trip to the online information repository (Wikipedia) will give you bit of information about this idea that Google somehow holds back rankings on new sites. “New” is of course subjective. I personally don’t consider a site that has been around for longer than a year to be new, but the aforementioned website has been around for more than a year, and yet seems to have found itself in the Sandbox. Strangely, brand new sites sometimes rank very well at first, and then drop out of the 1000 after a week or two without any apparent reason.

The basic hypothesis behind the Sandbox Effect is two parts. First is the idea that sites can be indexed by Google and found via their company name, but a search for relevant key terms will not return the same listing. The second part has to do with sites that are indexed and ranking well on Google, but get a flood of link backs to it and will suddenly disappear from the search results.

In the past Google has used the sudden spurt in links to target spammers who use forums, blogs and other sites to post thousands of links to their own site in an effort to game the search engines. It would appear that Google is very effective at doing this – but we’re running into a problem with the growth of Web 2.0.

The very idea of Web 2.0 and social media is user driven content. Sites like Digg, Reddit, Bebo, Facebook, StumbleUpon and Twitter are all geared towards the very latest trends, breaking news and information. Links can form very quickly when news breaks that the internet community finds interesting.

Take for instance the recent Domino’s viral video created by a couple of (now ex) employees. Within several days of the video being posted, it was all you could hear about on the internet. News agencies aired segments and criminal charges were even brought against the two alleged offenders. As you can see, the internet and specific web sites can play a very powerful role in the real world.

This leads me back to the Sandbox. Google announced a major overhaul of their ranking algorithm recently, and that is sure to affect search engine optimization companies. However it’s not something that we’re unaccustomed to. In 2007 alone Google made 450 tweaks to their algorithm.

While the upcoming algorithm change will no doubt challenge some of the conventional methods of SEO, I think it will help what good companies are able to do. By filtering out more spam and more fraudulent attempts for your clicks, white hat SEO companies may find their job suddenly easier. But that may not drag them out of the sandbox.

Some have theorized that the sandbox serves as an aging delay for sites newer than 6-8 months. How long a site can stay in Google jail isn’t entirely clear, but is clear is that there is a mass exodus when the search giant finally lifts the gates. It seems that after this website aging process, a large bundle of sites are suddenly released and allowed to rank and play with the top dogs.

So what does this all mean for an SEO company? It means making sure a client understands the Google doesn’t play as nicely as Yahoo and MSN. While certainly the biggest kid on the block, Google isn’t the only one around to play with. Often first page placements on the other major search engines like Yahoo, MSN Live Search and AOL will yield a great amount of internet traffic.

But ultimately what Google’s Sandbox means is having patience. The ranks and indexing on Google will come, it just requires a bit of time. At USASEOPros, our Las Vegas search engine optimization company understands this and we try to counsel our clients about the entire SEO process. It is patience and understanding that makes for a beneficial business relationship, and that’s what we offer to business owners. This SEO game is fast-paced, fun and exciting, but we’re still playing at Google’s table. We’ll play by the rules and we’ll continue to create great organic ranks for our clients.

By: Zack S.