Posts Tagged ‘search engine optimization’

Google Maps and Local Search Optimization

Wednesday, September 22nd, 2010

As a recommendation engine, Google Maps can provide users information on products and services that they are looking for. Google extracts reviews from users who have visited places and businesses that are within a specific area. Think about this concept for a minute, and gain understanding about the importance of having positive reviews and ratings for your website. Having positive reviews for your website can bring in more local business.

Google Maps

Location, Location, Location

Many consumers are searching for great businesses that happen to be within their local proximity. In many instances, users will search for the product or service they want with the city name attached in the search. However, if there are not enough search results for a particular listing in the location they want, Google will provide listings for downtown areas close to the location that has been searched for. This can happen when users are searching for services in smaller towns and areas.

Maps and User Content

Google will show the user generated content associated with the business the user is looking for. This is typical for those users who use Google “My Maps” tool to find a location, and to gain directions from wherever they are to their destination, which could be your business. This is important for local business in all areas. Even though many users shop online, they still want to find local businesses that they can visit in person.

Providing user content does not always mean you need to have an excess amount of content. Having a geotagged photo of your business can also help show Google where your business is located. Keep in mind that adding keywords in the business name helps with ranking, but adding keywords to the listing title that are not already a part of the business name can get your listing banned. Therefore, be careful when tinkering with your content to boost your rankings.

Landing Page

What is the best page for your users to land on? Think about this question for a minute before you answer yourself. You need an appealing landing page that will keep users searching for the information and services they need on your website. Keep your information short and to the point with few distractions as possible. If you have a business that has multiple listings, make sure that the right information page is linked to Google Maps. This will help with your rankings, and bring users directly to your location.

A key factor for having great rankings is having a website that is optimized for your key products and services attached with city and area locations. Adding cities and towns associated with your key phrases can help users find you directly and often more easily.

Your Google Maps description should have:

  • A well developed 200 character description
  • Keywords or phrases with location
  • Picture and/or video that is geotagged

Above all, keep in mind the industry that you are in and provide users with the information that they need to find you. Keep your information to the point and provide appealing key phrases and words that are accompanied by your city and area. Make sure that it is as easy as possible to find your business. Google Maps can only take you so far; the rest is up to you.

Google Instant and Its Affects on SEO

Monday, September 13th, 2010

Technology is constantly moving forward and many users are searching for a new way to find what they want on the internet faster. Google Instant is designed to show results as you type. Google is pushing the limits of current technology to gain realistic and rational search results for users. One of the main results of Google Instant is the fact that a user, like you, can get the search results at a much faster pace. In some instances, a user does not even have to finish typing in the key phrase or term and press the search button. This concept helps users formulate better search phrases and terms while they are typing.

Google Instant Search, Hotels

With Google Instant becoming more popular, users now have the option to adapt their search while typing until they gain the results that match exactly what they have been seeking. Gaining faster search results can help any user even if they do not know exactly what they are searching for. In the past, users had to keep typing in different search phrases and terms to find exactly what they were looking for. It was a hit and miss adventure. With Google Instant, the search prediction is shown in grey text within the search box, so the user will be able to stop typing as soon as he or she sees what they want. Now everyone is happy and searching has just gotten better.

Should SEO’s Be Worried?

The answer is NO! SEO’s should not be concerned or worried about Google Instant. In fact, this can only help. SEO will continue to evolve and grow as technology changes. This is just another stage in evolution that will help SEO users gain more traffic to their websites. Think about this concept for a moment and realize that this has made searching for everyone a lot less stressful. There is no algorithm change to worry about and it is user friendly with similarities to Facebook Typeahead Search.

As long as users are using search engines to look up information online, content on websites will need to be optimized. Therefore, the use of Search Engine Optimization (SEO) will always be around. Having well written and developed content will actually benefit a user of SEO for Google Instant. Having good SEOs that adapt to any changes in searcher behavior will only benefit you with Google Instant. Therefore, there is no need to be concerned about the way Google Instant has changed the way users search for information over the internet. Those who adapt will flourish and those who do not will fall behind. Learning more about Google Instant can only help.

Chase and Sanborn Instant Coffee

Probable Impacts

What are the probable impacts that will come into play with this new way of searching? SEOs will continue the way they always have with great content that has been developed with the user in mind. Google may influence traffic as the behavior of searching changes by users. The time it takes to search for information will reduce. As users become more focused on evaluating results as they type, Google Instant may make ranking above the fold more important. Targeted pay-per-click ads will continue to show as they normally do. There will more than likely be more locally targeted ads for a user’s geographical area, and ads will continuously change as users continue their search for what they are looking for. For now, SEOs are moving forward and strong as technology continues to advance and move forward towards the future.

Are Social Check-In Sites Like Foursquare Relevant to SEO?

Tuesday, March 23rd, 2010

There has been a lot of talk lately about how social check-in sites like Loopt, Gowalla, and the currently popular Foursquare can be used by businesses as a marketing tool, but do they bear any relevance for SEO? It appears that such moment-to-moment location sharing sites do have an effect on SERPs, and here’s why:

Google Appears to Love Foursquare

Foursquare User Pages Return 477,000 Results on GoogleOn Foursquare, each user has a profile page which is updated whenever he or she “checks in” at a location via a GPS enabled device. The location also has its own page, which is updated at every check-in. Many of these pages are indexed. A quick search for foursquare user profile pages on Google results in about 477,000 results. Venues clock in at just over 227,000. Here’s a quick overview of Google, Yahoo, and Bing’s indexing of three top check-in sites.

Google Bing Yahoo
Foursquare User Pages 477,000 134,000 127,000
Foursquare Venues 228,000 54,000 117,000
Loopt User Pages
Loopt Places 19,000 16,000 69,000
Gowalla User Pages 440 1,900 2,900
Gowalla Spots 6,000 10,000 29,000

I couldn’t find Loopt user pages at all, and Gowalla is preventing its users pages from being indexed via robots.txt. Clearly, Foursquare is the winner on pages indexed across the board, and those numbers are nothing to sneeze at. These numbers are probably also related to the high popularity of Foursquare when compared to the other sites. Of the three sites, note that only Loopt has keyword-rich URLs for its places, while both Foursquare and Gowalla have keyword-rich user page URLs.

Foursquare and Loopt Links Are All Followed

For that matter, so are Gowalla’s, but the low index rate suggests that doesn’t matter much. Visiting the venue and user pages reveals every single link is followed, including links to venues’ Web sites and users’ Facebook and Twitter profiles. The anchor text leaves something to be desired (with such rich phrases as “Twitter Feed” and “Link”), but something is better than nothing.

Foursquare Venue Page Seen with NoDoFollow

Address Listings on These Social Check-Ins May Help Boost Localized SEO

A business address appearing across check-in sites will improve location credibility, ultimately strengthening localized SEO. In addition, all three of these services access Google Maps. The points are added manually on a per-page basis rather than being submitted to Google; however, it is still possible that when the Googlebot crawls the page, it will see and associate the points with the location.

Loopt Places Address Listing

Foursquare and its peers clearly have potential to help businesses generate buzz around visiting their establishment, but it appears they have SEO implications as well. When building your SEO campaign, don’t forget to check in to Foursquare.

USASEOPros Surpasses 6 Million Search Placements

Tuesday, January 12th, 2010

After roughly half a decade in business, USASEOPros has reached a milestone by providing clients with over 6 million high ranking placements in search engines.

“This is a great achievement for our company,” said Steve Howe, Operations Manager for USASEOPros. “We work very hard to give our clients the best possible results, and this shows we’re doing it right.”

The Las Vegas-based online marketing and advertising company has been very satisfied with the results they’ve been getting, and they believe the continued success is partially due to their ability to adapt.

“The search engines are constantly changing how they decide to rank Web sites, and we make sure to change our strategies accordingly,” said Howe. “We’ve made major updates to our in-house content management system (CMS), and we make sure to keep an eye on what Google, Bing and others are doing.”

Instead of relying on a third-party CMS to create new Web sites, USASEOPros has a development team on staff that can make changes on the spot and update the system as needed. This allows the company to meet the needs of their clients in a much more efficient manner, said Howe.

“Over the last few months we’ve been able to speed up client sites by 95 percent, which is important since Google is beginning to put more weight on site speed,” said Howe. “Without a development team on staff there’s no way we’d be able to improve things as quickly as we do.”

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USA SEO Pros is a search engine optimization company and has been in business for over 5 years. With thousands of satisfied clients and a team of highly skilled professionals, USA SEO Pros has continued to grow and expand its business. Based in Las Vegas, Nev., the company has built itself into a leader in the online advertising and marketing field. USASEOPros.com currently holds over 6 million placements for its clients and uses its knowledge and expertise to continue to increase that number.

Affordable SEO Firm: Discovering the Reality Between Quality and Cost

Friday, August 21st, 2009

money-balancing-scales

Here’s an unsurprising news flash: top-shelf online marketing consultation can cost a bundle.

Many small business owners are often startled when they’re looking for an affordable SEO firm and find that services can run into five figures.

Can SEO firms really justify charging $10,000 for a Web site consultation?

Like many things in life, you get what you pay for with online marketing. Sure, you can start a pay-per-click campaign with Google Adwords with just a couple hundred dollars, but you won’t be able to afford many competitive keywords for very long.

You absolutely can hire an SEO consultant for $499 and receive some tips about how to improve your ranking – but will that $499 really improve your business exposure?

As a small business owner, what you’re really looking for is the most bang for your buck – the best return on your advertising investment.

maximum-seo-roi

Your first step is deciding which type of online marketing you wish to do. You can choose to do it yourself, or find a professional online marketer to do the work for you.

SEOmoz did a great article a while back that broke down average cost ranges for a variety of services. A small business owner might be stunned to see a 1-day SEO training seminar run upwards of $12,000.

Meanwhile, even low end website design, development and marketing can cost $5,000, the SEOmoz article says.

So how do you strike the balance? How do you find a mixture of quality online marketing work and something that fits within your budget?

At USASEOPros we offer a number of different sized SEO packages with services starting as low as $125 an hour. Our keyword packages range from large to small, with something to fit every business owner’s budget.

And quality? Well we work hard to put our clients on the first page of organic search results across many search engines, including Google, Bing and Yahoo (which now shares Bing’s search results). As you can see below, we are quite successful.

Affordable and Effective SEO Firm

You can compare the cost of advertising across a number of mediums. But you won’t find the results and the return on your investment like you’ll see with search engine optimization.

I’m reminded of the story about a plumber who charged a customer $500 for simply tightening a bolt. When the customer asked why it was so expensive to simply use a wrench to turn a bolt, the plumber replied the cost was knowing which bolt to turn.

Finding Education for SEO and Online Marketing

Tuesday, August 18th, 2009

degree-and-tassle

The rising cost of higher education coupled with an incredibly competitive job market means knowledge and experience is more important than ever.

But in the internet world – the world of search engine algorithms, trending topics and the blogosphere – things change very, very quickly.

Trying to get an education in online marketing or search engine optimization (at least in the traditional, college or university sense) is nearly pointless. By the time you’ve finished your degree, everything will have changed.

studying-hard

Heck, by the time you finish up a semester, everything you thought you knew about meta-keywords and dynamic link generation can have changed.

The idea for this blog post came from a great article posted back in May 2008. Titled “Top 5 College Majors for Internet Marketers”, author Gyutae Park talks about the lack of university support for internet marketing degrees – largely due to the fast changing nature of the industry.

Park picks five college degrees someone could look into if they’re interested in online marketing, and he’s spot on.

- Computer Science/Programming
- Business/Marketing
- Engineering/Math
- Writing
- Design

That set of degrees is really a highlight of what is needed to do solid SEO and online marketing – but who’s going to get all 5 degrees? SEO needs as much an eye for aesthetics and design as it does for proper canonicalization.

pagerank

I think many SEOs have felt their way through the emerging industry without any sort of formal education (with the exception of Matt Cutts’ videos, and events like SES and SMX).

The landscape may be changing though, as more and more universities are creating courses that target online marketing.

marketing-strategy

For example, Harvard now offers a course called Internet Marketing Strategies (MGMT E-6620) that focuses on “role of internet marketing in the overall marketing strategy of the organization as well as the need for careful integration between strategies executed in cyberspace and in the physical world.”

Similarly, the University of Southern California offers a couple of courses (MKT 425 and MKT 556) which target online marketing specifically.

And in our own backyard, the University of Nevada Las Vegas offers JOUR 333 – Interactive Media Design, and JOUR 450 – Media Technologies and Society. The latter focuses on the evolution of and “impact of computer technology and prospects for the future of mass communication technology”.

So we’re starting to see higher education chasing down emerging technologies and industry, but I think it will always be a catch-up game.

My advice to someone interested in search engine optimization and/or online marketing would be to get a degree in computer science and a minor in marketing. Writing is a must-have skill, and that will need to be picked up along the way, but I would argue it’s easier to learn on the fly than complex Web site programming.

Not all colleges and universities are going to offer all programs, and USC might not have the equivalent of UNLV’s JOUR 450. But you can make up for it with regular visits to industry leading events like the Search Marketing Expo (coming up in October in New York City).

**Update: After writing this post I came across this great list of case studies of social media in the classroom. Although not exactly SEO or online marketing, it’s good to see SM infiltrating education!

By: Zack S.

SEO Health Tips: Staying on Top of Google While Staying Healthy

Thursday, June 4th, 2009

I consider myself fortunate to work in an office and in the search engine optimization industry. I don’t break my back doing construction work or other manual labor jobs, although I certainly have in the past.

Running a jackhammer was fun, but it wasn’t something I wanted to do forever.

Now that I work in an office, I’m no longer subjected to the loudness that sometimes can be associated with construction – particularly with jackhammers!

But that’s not to say there aren’t other health risks that I’ve run into while sitting in front of a desk for 8-plus hours a day and staring at a computer screen.

So I wanted to do a bit of research into ways to combat “first page placement fatigue”. Anyone who works on a computer all day will certainly find this helpful, but I’m tailoring the article towards SEOs.

Let’s start with eyesight.

Our poor eyes take a beating in the office. Advances in computer screen technology have certainly helped, but after 8 hours of working on my 19” LCD monitor at work, my eyes usually feel strained. I’m fortunate I don’t have an old CRT! (If you do work on a CRT monitor, it makes sense to upgrade)

The symptoms aren’t hard to describe. Eyes that feel sore, itchy, tired or burning may be suffering from eyestrain. If you suffer from dry eyes, watery eyes, a sore neck, blurred or double vision, or have trouble shifting your focus between the monitor and text on paper, you’re a candidate for eyestrain.

And guess what? It’s even called Computer Vision Syndrome (CVS).

It’s caused by our eyes and brains disagreeing on how to focus on the pixels on a computer screen versus a printed page.

On a printed page, there are well defined edges to the text whereas the text on a computer screen is made up of tiny pixels of light. The center of the pixels is brightest and they fade at the edges.

All on their own, our eyes want to drift to the resting point of accommodation (the faded edges). Then they strain and struggle to refocus on the page as we read on. No es bueno.

So what can we do about it?

The last thing we want is a slip in the quality of our work because we’re suffering from headaches and blurred vision. Our clients aren’t paying us to get on the fourth page of Google.

Your first step is to see an eye doctor and get a computer eye exam. You may be recommended for computer glasses that are optimized for the typical computer screen distance.

Try taking more breaks away from your workstation. In our office, we have two 15 minute breaks and lunch. That’s probably not enough though. Make a conscious effort to get up from your desk and get a cup of water every now and then. Or least shift your focus away from your monitor once in a while. I’m not saying be unproductive, but your vision is important to protect!

You can also blink more frequently to increase the moisture on your eyes, and you can exercise your eyes. Try it by shifting your focus away from your monitor and staring at something in the distance a couple of times an hour. It doesn’t need to be miles away – 10 yards will do fine.

Making some adjustments to your display can also help. Adjusting the brightness and contrast may help. Your monitor should be about the same brightness as the room you work in. You may need to adjust the lighting in the room to cut down on strain.

Also, if you can set your refresh rate above the 60-75 hertz range, it will decrease the strain on your eyes.

Our eyes aren’t the only part of our body that can feel beat up after a day of optimization.

Your back can start to slip out of alignment if your chair doesn’t offer lumbar support or you have poor posture.

When you sit slouched in your computer chair, you put an awkward and unnatural strain on your joints and muscles.

You can impede circulation, misalign muscles and even put a disc in your spine out of place if you allow poor posture to be on-going.

But if you’re sitting in a chair for extended periods of time all day, how to you combat this?

It can actually start with your keyboard, mouse and monitor.

You should always have your monitor about at eye level. Not above it, not below it. Otherwise you’re looking up or down all day, putting a strain on your neck muscles.

Your keyboard should be at a level where your fingers can comfortably type if your arms are hanging by their sides and bent at the elbow almost at a 90 degree angle. The same goes for your mouse.

If your keyboard and mouse are in a position where it becomes awkward or uncomfortable on your wrists, you may unconsciously shift your posture to make up the difference.

Now about that lumbar support…

Your back has a natural curve to it and your lumbar region is basically the lower portion of your spine.

Specifically, your lumbar region is comprised of the 5 largest and strongest vertebrae in your spine. This part of your back bears the largest portion of body weight and is responsible for a lot of upper body flexibility.

Having an ergonomic office chair is the first step in preventing lower back pain that can come from hours of sitting every day. If the chair’s lumbar support is as it should be, your ears, shoulders and hips should all be in alignment. The natural inward curvature of your spine should be maintained.

Like many people who sit all day, I’m guilty of leaning back in my chair and also slumping in my chair – allowing my lower back to bed outward.

Think about how you sit. If someone took a profile picture of you in your chair, would you look hunched over your keyboard or would your ears, shoulders and hips be in alignment? I’m willing to bet your hips are well forward of your shoulders.

Proper posture is something that builds upon itself. The more you make the conscious effort to sit in your chair properly, the easier it will become to do.

Experts will also suggest keeping your feet planted flat in front of you, but I’ll admit I break that one a lot.

And finally let’s look at carpal tunnel syndrome.

This has to do with the fibrous tissue and your wrist bone. The very small, tight space between this support band of fibrous tissue and the bone is called the carpal tunnel.

Well guess what happens when you rest your wrist on the desk all day when using your mouse? You compress the fibrous tissue into the carpal tunnel, irritate the median nerve.

Over time you can cause numb hands and tingling fingers which can interrupt your sleep. You can experience pain that radiates upward from your hands and wrist through the forearm, as well as a loss of feeling in your thumb and fingers.

You can lose your fine motor skills and experience clumsiness in your hands and lose your grip easily. Carpal tunnel can also lead to aching shoulders and neck muscles.

No es bueno.

So what can you do about it?

Well you have some non-surgical options, but if you let it go on for too long, you very well may be facing wrist surgery.

Three of the most common treatments are wrist splinting, corticosteroids, and non-steroidal anti-inflammatory drugs.

A wrist splint will hold your wrist still while you sleep and can relieve the nighttime tingling and numbness.

Corticosteroids can be injected into the carpal tunnel by a doctor and can decrease inflammation, relieve pressure on the median nerve and relieve pain.

Non-steroidal anti-inflammatory drugs are designed to relieve some of the pain associated with carpal tunnel.

You can also do some things at the office to prevent the symptoms from developing.

First – stop laying your wrists on the desk when typing or using the mouse. You can buy a cushion to place in front of your keyboard and a mouse pad with a wrist cushion, but ideally you don’t want to rest your wrists on anything.

Next, follow up with some of the suggestions for reducing your eyestrain. Fix your desk so your arms hang naturally and you don’t have to put your wrists into an awkward angle. You should be able to bend your elbow at a 90 degree angle and have your wrists just above the keyboard and mouse, comfortably.

If you do have to have surgery, take solace in knowing that some 70 percent of people are very satisfied with the results.

I won’t even get into eating healthy, getting exercise and staying active. That’s another article on a different site.

But hopefully you’ll utilize some of these tips to improve you workstation health. It’ll keep you efficient while you work on improving your clients’ search engine ranking and placements!

By: Zack S.

USASEOPros Parent Company Awarded New Federal Trademark

Wednesday, May 20th, 2009

Las Vegas, NV, May 20, 2009 – The parent company of internet advertising firm USASEOPros has announced approval from the United States Patent and Trademark Office for a new trademark under the name of Dynamic Web Products.

Business Development Institute is a Las Vegas-based search engine optimization company and they are in charge of USA SEO Pros and Dynamic Web Products. Until recently, Dynamic Web Products operated without the official stamp from the U.S. PTO. Now the federal government has recognized the trademark rights for the corporate entity and will help protect the name and identity of the company.

USA SEO Pros works in the field of search engine optimization, while Dynamic Web Products owns and operates the computer software that runs the entire system. Under United States trademark code, Dynamic Web Products now holds a Class 9 trademark for its computer software.

For more information regarding the Patent and Trademark Office guidelines, please visit the government website at http://www.uspto.gov.

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Business Development Institute is the parent company of USASEOPros and Dynamic Web Products. BDI operates in the search engine optimization and internet marketing industry in Nevada. USASEOPros and Dynamic Web Products comprise the larger parent company as a whole, with each serving a role in the SEO process. Dynamic Web Products operates the proprietary computer software system, while USA SEO Pros performs the SEO.

USA SEO Pros is a search engine optimization company and has been in business for over 6 years. With thousands of satisfied clients and team of highly skilled professionals, USA SEO Pros has continued to grow and expand its business. Based in Las Vegas, Nevada, the company has built itself into a leader in the online advertising and marketing field. USASEOPros.com currently holds over 4.4 million placements for its clients and uses its knowledge and expertise to continue to grow that number.

By: Zack S.

Taking Advantage of Twitter to Boost SEO

Thursday, May 7th, 2009

By now, if you aren’t already on the social networking Web site Twitter, you’ve no doubt heard about it. Twitter has been making headlines almost from the moment it appeared in 2006.

Twitter’s number of visitors has surged 131 percent in the U.S. last month, with 5 million new users joining the site in March. Considering how popular Twitter is worldwide, the number of user is expected to grow exponentially. This post on TechCrunch forecasts 50 million global Twitter users by the summer, 2009.

So what does all this mean to you, the business owner? It means that if you aren’t already taking advantage of this real-time communication tool, you need to lock in your user name! The last thing you want to happen is for someone to register your company name and camp out on what should be your account.

The Twitter platform already has a built-in search engine for you to quickly find what people are saying about your company (if anything!) or your industry. Many major companies like Southwest and CNN are already active on Twitter and have been able to communicate with their audiences constructively and efficiently. Wouldn’t it be nice to know what the people you’re trying to work with are saying about your business?!

But what does this mean for search engine optimization? Well here in Las Vegas, USASEOPros uses Twitter on a daily basis to glean information about the SEO industry, keep tabs on communications regarding the company, and responding in kind. Twitter serves as a wonderfully efficient platform to “keep our ears to the ground”. If you’re interested, you can follow our Twitter account online.

For the average business user, merely creating a Twitter account and giving the occasional update will help boost your online exposure. Our Twitter profile is currently ranked on the first page for Google for various keywords related to our business and company name. We’re frequently adding to our following/followers lists, and we make efforts every day to tweet about industry-related articles and blog posts. Twitter also adds a meta description to your user profile, so it will increase your visibility on the search engines with some personal branding.

Links are a very important part of SEO. The more (legitimate) sites you have linking back to your home page, the more relevant search engines like Google deem you to be. Having a Twitter account that links back to your Web site is a great way to get started. Even better, you can tweet about posts and content you have on your site, and provide links back to the content. If you’re doing a good enough job, you’ll have people actually help you by re-tweeting your links!

Interaction also has an impact with SEO. Sites like Google, Yahoo and MSN take into account how fluid your website is. It’s helpful to have fresh content on the site frequently. Placing a link on your Web site with your Twitter feed will keep your site up to date and let visitors know of another avenue to contact you.

It’s also possible to use Twitter to spot trends on popular topics that you can potentially glean some exposure from. If you operate a solar panel business, attaching your name to the CNN/Ashton Kutcher race probably wouldn’t have helped you much. But if CNN publishes an article about the positive effects of home solar panel installation and the Twitter universe is discussing it, it might not hurt to chime in with your own personal knowledge.

Most importantly, Twitter can be a tool to help you learn. You’ll come across interesting blog posts, new articles and commentary within your industry that you may not even be aware of! Twitter is a place of discovery and community. As you share your knowledge, you’ll be simultaneously increasing the amount of exposure your business getting and improving your SEO.

By: Zack S.

The Power of the Press Release for Search Engine Optimization

Monday, May 4th, 2009

In the days of old, press releases were written by powerful PR professionals in high-rise offices and then submitted directly to journalists for major newspapers. The goal was (and still is) for a major news source like the New York Times to pick up the story and print it for their millions of readers.

The internet has changed the press release landscape, though many of the same rules still apply. Press releases should still be written in proper AP style, with correct grammar and punctuation. The casual writing style of most blogs should be avoided, since many news sources quickly dismiss unprofessional press releases. What has changed is that press releases are no longer limited to the realm of big business PR…virtually anyone can do it! That being said, you must play by the rules if you want to be successful.

Each press release should have value to it. Everyone wants the opportunity to tout themselves or their company, but simply promoting for promotion’s sake isn’t effective. Online press release distributors are much more relaxed with these rules (some are stricter), so you may be able to get away with more than the Times would publish. Nevertheless, it’s important to stick with newsworthy events. Think: product launches, new hires, new services, company-sponsored events, annual reports etc.

A well written press release may not land on page 1 of the New York Times, but page 1 of Google and Yahoo can be just as exciting and lucrative.

When writing a press release, keep in mind some simple search engine optimization tactics. Use an eye-catching headline that includes one of the key words you’d like to be found for. For this blog post, I wanted “press release” and “search engine optimization” included.

An effective press release can vary a bit in length, but you should aim for 3-5 paragraphs, and most certainly fewer than 500 words. Write in clear, concise language, and be sure to include your company name and the industry you work in. If you’re releasing a new product or service, include details like when the product/service will be available and the locations they can be found.

(Company) is pleased to announce the release of its latest (product). Available in most major electronic stores on May 15, the new (product) is expected to improve (whatever it does).

Always, always include a company profile at the end of the press release. In it you should describe the company, how long it has been around, the business it operates, location(s) or base of operations, etc. Also include a way for readers to contact you, like a phone number or email address. Some people choose to include their Web address here too.

Once you’ve written your press release, you’re going to want to go back over it with a fine tooth comb. Cut out excess words and fluff sentences. The idea is that a news source will contact you and ask questions for more information. I’ve heard that some writers will cut out 40-50% of their writing when they edit their press releases! If you include a bunch of sales text and self-promoting sentences, your writing will be dismissed very quickly.

Next you’ll need to submit your press release to a variety of news sources and distribution sites. It doesn’t hurt to submit your story to your local newspapers and TV stations – especially if your announcement is locally focused. I also recommend a number of free online press release sites including 24-7 PressRelease, 1888PressRelease, PR.com, and many more. Premium pay-sites include Prweb.com.

When USA SEO Pros submits a press release, we usually do so to nearly 40 distribution centers. This improves the likelihood of publication (not every site will publish every press release) and will increase the sheer volume of sites that will have your information about your company!

Search engines love press releases from reputable sites because they recognize the fresh, dynamic content. Stale is the last thing you want for SEO, and a press release is a great way to remind the world that your company exists and that you’re doing some exciting things.

USASEOPros offers press release writing and distribution services to our clients and many have taken advantage of it. We take the time to research your company and your industry, and then we craft a concise, well written press release that will dramatically improve your search engine ranking position!

Any amount of quality, professional content that provides relevant information to the reader will always perform well for SEO. A press release is a fantastic way to get started! If you have any questions or would like more information about press release distribution, submit your inquiries to press@usaseopros.com.

By: Zack S.