Here’s an unsurprising news flash: top-shelf online marketing consultation can cost a bundle.
Many small business owners are often startled when they’re looking for an affordable SEO firm and find that services can run into five figures.
Can SEO firms really justify charging $10,000 for a Web site consultation?
Like many things in life, you get what you pay for with online marketing. Sure, you can start a pay-per-click campaign with Google Adwords with just a couple hundred dollars, but you won’t be able to afford many competitive keywords for very long.
You absolutely can hire an SEO consultant for $499 and receive some tips about how to improve your ranking – but will that $499 really improve your business exposure?
As a small business owner, what you’re really looking for is the most bang for your buck – the best return on your advertising investment.
Your first step is deciding which type of online marketing you wish to do. You can choose to do it yourself, or find a professional online marketer to do the work for you.
SEOmoz did a great article a while back that broke down average cost ranges for a variety of services. A small business owner might be stunned to see a 1-day SEO training seminar run upwards of $12,000.
Meanwhile, even low end website design, development and marketing can cost $5,000, the SEOmoz article says.
So how do you strike the balance? How do you find a mixture of quality online marketing work and something that fits within your budget?
At USASEOPros we offer a number of different sized SEO packages with services starting as low as $125 an hour. Our keyword packages range from large to small, with something to fit every business owner’s budget.
And quality? Well we work hard to put our clients on the first page of organic search results across many search engines, including Google, Bing and Yahoo (which now shares Bing’s search results). As you can see below, we are quite successful.
You can compare the cost of advertising across a number of mediums. But you won’t find the results and the return on your investment like you’ll see with search engine optimization.
I’m reminded of the story about a plumber who charged a customer $500 for simply tightening a bolt. When the customer asked why it was so expensive to simply use a wrench to turn a bolt, the plumber replied the cost was knowing which bolt to turn.
Tags: affordable seo firm, online marketing, search engine optimization, SEO firms, USASEOPros
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