The internet is a giant place these days. It hasn’t always been so big, but it is now estimated that there are some 232 million websites in the world.
To be successful at online marketing and business building, you need to spend some time outfitting your corner of the internet. Start by defining the general area or industry you want to be in, and it’s time to get down to detail.
I’ll use USASEOPros as an example. We’re in the SEO and online marketing industry, and so our general corner of the internet is related to marketing.
But to further define our business, we’ve added a blog, a Facebook page, a Twitter account, a StumbleUpon account, a Sphinn account, and many others.
Pictured: The Internet
Above photo credit: Sebastian Prooth.
We use these tools to participate in our corner of the internet as a whole. While on Sphinn, I try to read any and all articles that other people share that I find interesting. The same is true on Twitter – we pay attention to the people we’re following and what they’re saying.
By the same token, we use our blog and the social media sites to share our own thoughts and ideas about the industry. This is the paying attention to detail part.
A blog is an excellent place to start. We try to use our blog as the main landing place for people stumbling across our company, so when we set up social networking accounts, we use the blog URL.
Your blog lets you give your visitors an idea of what the company is about and your own thoughts on the industry you inhabit. Even though a mission statement is a great way to explicitly state the corporate culture, a blog can feel a lot less formal.
It’s with your social media accounts that you can further flesh out your online presence and add some more detail to your corporate identity online.
We focus a lot on Twitter, Facebook and Sphinn, but it really depends on what you feel comfortable with and what industry you’re in. For example, Kaboodle is a social shopping network where the community makes recommendations. Do with that what you will!
Most importantly, as with any online marketing and social media dabbling, remember you’re representing your company as a whole. In fact, you’re painting your own company portrait out there on the internet! You’re in charge of the brush strokes, so when you’re trying to carve out your corner of the web, think about how you’re representing your company.
After all, you don’t want this sort of snafu to become a part of your corner of the internet!
By: Zack S.
Tags: number of websites in world, online marketing, SEO, Social media, Twitter, USASEOPros
Online marketing is like a hobby, the more you enjoy it, the more beneficial the outcome will come. I’d been a marketer for a long time and marketing online seems so easy and fun for me.