Google and Microsoft – one is a dominant force in the online search engine and ad revenue market and the other a ubiquitous operating system provider.
Recently Microsoft announced and went live with a new search engine they’re calling a decision engine, Bing. You may have seen Microsoft’s first ad on TV or online in the past few days.
Yesterday Microsoft released their second such ad.
Both are clever ads and very well done, evidence of Microsoft’s deep pockets and the millions budgeted for the Bing ad campaign.
Microsoft’s intent is to grab a larger share of the search engine market than it was able to accomplish with MSN or Live Search.
Whether this will come at the expense of Yahoo or Google is somewhat left to be seen. But we do have some stats from StatCounter that show a jump in US market share for Bing and it surpassing Yahoo for the number two engine.
Simultaneously there is a slight downward trend in Google’s overall US share – so it appears Microsoft may have achieved what it was looking for…so far.
Bing has an advertising campaign behind it rumored to be in the $80 million to $100 million, no small change. It very well may be that the spike in market share is simply curiosity coming from exposure.
Seeing Yahoo get leapfrogged so quickly caught me by surprise some. I know money can buy a lot of things, but in a matter of mere days, Bing grabbed a significant chunk of the search engine market share.
That begs the question: Can Bing hold onto it or will interest subside when the ad campaign ends?
By: Zack S.
Tags: Bing, Bing and Google, Microsoft, search engine market share, Yahoo
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