I spend plenty of time rummaging around the web, reading blog posts, comments, news stories and the like. As such, I come across a lot of content regarding proper SEO and how important each building block is. There is of course design. If you don’t have a easy-to-navigate website, you’ll quickly turn users and crawlers away. Visitors hate to search for your content, and we appreciate it when you have a quick and easy way to return to the home page. It’s not hard to have a decent design, so please - from one reader to another - spend a little time on it!
Link structure is also incredibly important when it comes to SEO. These days more weight is given to sites with many link-backs, but you can be docked on search engines like Google if you have too many internal and outgoing links on your site. The hope of everyone is that many readers visit the site and then post links back to it on their own.
Which leads me to content. Without engaging, interesting, relevant, unique content, your site will struggle to develop and will fail miserably at SEO. To begin with, you want to keep your bounce rate low - keeping people on your site longer than mere seconds is required. Quality content is an easy way to assure that your visitors will stick around, and thus help with SEO.
Search engines like Google and Yahoo also like to see original content. That seems fairly obvious, but as I dig more and more into the blogosphere, I find that many people struggle with this. Simply re-posting content from another site will not help your blog rank with SEO. Give your readers and search engine crawlers something worth while!
That all being said - what other ideas do you have to improve SEO? If you were to hire a professional SEO company, what would you want to see done? Please feel free to leave feedback below!
By: Zack S.
Tags: professional SEO, search engines, SEO
The topic is quite trendy in the net right now. What do you pay attention to when choosing what to write about?
If you’re asking what I pay attention to when I write the blog posts - that’s easy. I read quite a bit of SEO news and blogs from across the net and I listen to what we’re doing in my own office. At USA SEO Pros we are constantly working to improve our SEO process for our clients, and that means staying on top of the game. Thanks for reading!